Skip To Contents

Sign Up
My Page

List of Recent Courses

※ Only active enrolled courses shown.

※ Shows 10 recent courses.

K-MOOC
K-MOOC CB Course

There are no courses currently in progress.

Go to Course Registration →

There are no courses currently in progress.

Go to Course Registration →

Sign Out
한국어
  • 한국어
  • ENGLISH

Discover Courses

Recommended Courses

      QR코드

      Terms of Use

      Chapter 1 General Rule

      Article 1 (Purpose)

      The purpose of these Terms and Conditions shall be that the customer (hereinafter referred to as "Member") using all member information services (hereinafter referred to as "Service") provided by the K-MOOC (hereinafter referred to as the "Site") operated by the National Institute for Lifelong Education (hereinafter referred to as NILE) and the 'Site' specify the terms and procedures and other necessary matters regarding the use of the 'Services'.

      Article 2 (Effect and Change of Terms)

      1. This Agreement will be effective when the Member clicks the "Agree" button in response to the question "Do you agree with the Terms?"

      2. The 'Site' may change these Terms and Conditions, and the modified Terms will be announced to 'Member's for 7 days prior to the effective date and will be effective on the applicable date'

      3. If 'Member' does not agree to the modified terms, 'Member' may stop using the 'Service' and withdraw. If 'Member' continues to use the 'Services' after the terms have been changed, the 'Member' shall be deemed to have agreed to the terms of this Agreement.

      Article 3 (Regulations other than the Terms and Conditions)

      When any matters not specified in these Terms and Conditions are specified in relevant laws and regulations, they shall be governed by the relevant laws and regulations.

      Chapter 2 Membership sign-up and Service Usage

      Article 4 (Usage Contract)

      Use of the 'Service' is permitted only if the 'homepage' is permitted and the 'Member' agrees to the Terms and Conditions.

      Article 5 (Application for Use)

      1. In order to use this service, you must record your information on the form prescribed by 'this site'.

      2. The user information shown on the subscription form is considered actual data. Users who do not enter real information will not be legally protected.

      Article 6 (Approval of Use Application)

      1. The 'Site' approves the use of 'Service's when 'Member' makes a complete application by writing all matters correctly. However, the following cases are an exception.

      ① If the application is made using someone else's name

      ② If you have filed a false application for the membership application form

      ③ If you applied for the purpose of hindering social well-being, order or morals

      ④ If you interfere with another person's use of the site services or take actions such ass tealing the information

      ⑤ If you do the acts prohibited by laws and regulations and the terms from using the site

      ⑥ If you do not have enough membership requirements set by the site

      2. The information that the member enters is shown below. In addition to the information below, the 'Site' may require the 'Member' to enter additional information.

      - Required items: Email, real name, ID, password, country, gender, year of birth

      - Optional items: Place of residence, the highest level of education, purpose of enrollment

      Article 7 (Change of Contract Items and Information Retention/Use Period)

      1. The 'Member', if changes are made to the information entered when applying for 'Service', must correct it online.

      2. From the moment you register as a 'member', the 'site' can hold and use the information of 'member'.

      3. From the moment the 'Member' leaves the site, the information of the 'Member' will not be available on the site. However, in order to protect personal information, the 'Site' may retain the information of the 'Member' for 20 days from the moment when membership is withdrawn.

      Article 8 (Collection of Personal Information by Cookies)

      1. The 'Site' sends cookies to the user's personal computer to provide specialized services for each user.

      2. In order for the user to be able to use it conveniently with one login, he or she must accept cookies.

      3. Cookies are used to identify the characteristics of users who visit the 'site'.

      4. Users can selectively accept cookies by adjusting options in the web browser. If you refuse to accept cookies, you will not be able to use the services that require log-in.

      Chapter 3 Cancellation of Contract

      Article 9 (Cancellation of Contract)

      1. 'Member' may initiate complaints about the processing of member information through online.

      2. When a 'member' wishes to terminate the service use contract, he or she may request the termination of the contract by e-mail with his or her name, ID, date of birth, or you must apply for withdrawal in 'membership withdrawal' menu of member information correction.

      Article 10 (Disqualification)

      In the event of the following reasons, the 'Site' may cancel the use contract without any prior notice or terminate the service use by determining a period.

      1. If you missed the 'Basic Information' in Article 6 (2)

      2. If you register with false contents when you apply for membership

      3. If you have stolen someone's ID and password

      4. If you infringe the intellectual property rights of the site, other members or third parties

      5. If you do the act of harming social well-being and order, public morals

      6. In the event of an act that damages or causes disadvantage to others' honor

      Chapter 4 Responsibility

      Article 11 (The Obligations of the 'Site')

      1. In order to facilitate the use of the sites affiliated with the 'Site', the 'Site' may share the information of the 'Member' with the affiliated sites, and for the purpose of sharing, the 'Site' can send cookies to the computer of 'Member'.

      2. The 'Site' does not disclose or distribute the personal information of 'Member' which is known by 'Service' provision to a third party without the consent of the user. However, the following exceptions apply.

      ① If there are special regulations in laws such as Act on Financial Real Name Transaction and Confidentiality, Use and Protection of Credit Information, Basic Law of Telecommunications, Telecommunications Business Act, Local Tax Act, Consumer Protection Act, Bank of Korea Act and Criminal Procedure Act

      ② When necessary for statistical writing / academic research or market research, if it is provided in an unidentifiable form for a specific individual

      ③ The 'Site' may use all or part of the information of 'Member' as statistical data related to the business'

      ④ The 'Site' strives to ensure that the 'Service' operates consistently and reliably. If the 'Service' is interrupted for any unavoidable reason, we will do our best to repair and recover it without delay. However, in case of natural disasters, emergencies, periodic system inspections and the necessity of 'NILE', we may stop or suspend the service temporarily.

      Article 12 (Consent on the Use of 'Member' Information)

      1. NILE operates various websites in addition to this site. NILE collects member's information for the purpose of providing services of the main site and various subsites operated by NILE, and can use the collected information of members.

      2. The 'Site' may be affiliated with various education related associations and business operators for the quality of their services and may share their membership information. In such case, the 'Site' shall disclose the partnership, purpose, and contents to the Terms in this Article and shall be provided to the Affiliates after the consent of 'Member' is obtained.'

      3. The consent of the 'Member' under the provisions of this Article shall be effected by clicking the button for subscribing to the information service provided in the Terms and Conditions and the entry screen of member enrollment information.

      Article 13 (Obligations of Member)

      1. 'Member's are responsible for the management of their ID and password.

      2. 'Member' shall not assign, give, loan his or her ID to another person or allow others to use it.

      3. If your ID is used improperly, the 'Member' must notify it to NILE.

      4. "Member" can not use the data registered in the post to conduct sales activities.

      5. 'Member' must receive a notice mail from the "Site".

      Article 14 (Member Posts)

      1. Posts include all writings made by members on the various boards of the 'Site'.

      2. Any loss or problem arising out of the information posted by members and Q&A is solely the responsibility of the member, and the 'site' is not responsible for it unless it is the intention of the 'site'.

      3. In the event of any claims, lawsuits, or any other disputes against the 'site' arising out of any third party due to the member' s posting, the member shall bear the cost of the settlement and process the dispute for the site, In the event that the 'Site' compensates the third party or damages occur to the 'Site', the member shall compensate the 'Site'.

      4. The 'Site' shall delete member's post without prior notice in the event that the post of the 'Member' fall under any of the following: However, the 'site' does not have any obligation to inspect or censor the post.

      ① If you defame a third party by slander

      ② In case of contents that hinder public order or good morals

      ③ In case of infringement of copyright of the 'Site' or copyright of third party etc.

      ④ When the posting period stipulated in the 'Site is exceed

      ⑤ In case of a commercial post, a money-making advertisement, a good luck letter, etc.

      ⑥ In case of not meeting the purpose of site opening

      ⑦ When other applicable laws and regulations are violated

      5. The 'Site' can process, sell, publish, etc. using the posts registered by 'Member's.'

      Chapter 5 Information Provision

      Article 15 (Information Provision)

      The 'Site' may transmit the necessary information or advertisement to 'Member' by e-mail or letter mail. If 'Member' dose not want this, the 'Member' can refuse the information from the subscription application menu and the member information modification menu. However, we may send a notice mail of the 'Site' of Article 13 (5) to the member who has refused to receive the information.

      Chapter 6 Exemption from Responsibility and Indemnification

      Article 16 (Responsibility)

      1. The 'Site' shall not be liable for any damages incurred to the 'Member' in connection with the use of the 'Service' unless there is intent or gross negligence of the 'Site'.

      2. The 'Site' does not endorse or warrant the appropriateness, accuracy, timeliness, credibility of information, products, services, software, graphics, voice and video related to the use of the 'Service'.

      Article 17 (Exemption from Responsibility)

      'NILE' will not be held responsible for any problems occurred to 'Member if disruption of service is due to natural disasters or unavoidable circumstances.

      Article 18 (Competent Court)

      The court shall be the court having jurisdiction over the location of the "NILE" or the court under the civil procedure law of the Republic of Korea.

      The laws of the Republic of Korea shall apply to the interpretation and application of these Terms and the settlement of any dispute relating to these Terms and Conditions.

      Copyright protection policy

      Copyright protection policy


      CCL (Creative Commons License)

      CCL is a free-use license that allows others to use their creations freely under certain conditions.



      Terms and conditions of permission

      Attribution (Author Display)


      It is an essential provision included in the license that the author must be indicated, such as the author's name and source.


      Noncommercial


      The work is not available for profit. It means that in order to use for profit, a separate contract is required.


      No Derivative Works


      It means that it is prohibited to change the work or to produce secondary works using the work.


      Share Alike (Allow to change the same conditions)


      It means that secondary works should be allowed to be produced, but the same license as the original works should be applied to secondary works.



      Terms and conditions of permission




      Author Indication (CC BY)


      You must mark the author's name, title of the work, and source.







      Author Indication-Non-Profit (CC BY-NC)


      If you reveal the author, you can use it freely, but you cannot use it for profit.







      Author Indication-No Change (CC BY-ND)


      If you reveal the author, you can use it freely, but you have to use it as it is without any changes.







      Author Indication-Allow to change the same conditions (CC BY-SA)


      If you reveal the author, you can freely use it and change the work, but the same license as the one applied to the original work should be applied to the secondary work.







      Author Indication-Non-Profit-Allow to change the same conditions (CC BY-NC-SA)


      It can be used if the author is identified, and the work can be changed, but it cannot be used for profit, and the same license as the original work must be applied to the secondary work.







      Author Indication-Non-Profit-No Change (CC BY-NC-ND)


      If you reveal the author, you can use it freely, but it cannot be used for profit and must be used as it is without change.




      Multilingual settings

      Home Courses Social Business Administration & Economics

      Course Introduction

      강좌 개요

      강좌소개

      4차 산업혁명 시대가 도래하면서 컴퓨터 코드로 대체될 수 없는 인간의 감성, 인간의 고유의 특성을 활용하는 마케팅의 중요성이 대두되고 있습니다. 치열해지는 경쟁과 평준화되어가고 있는 기업의 생산 및 운영 현상을 고려할 때 현대 기업의 경쟁력 제고를 위해 시장 지향적 사고와 이의 실행이 중요해지고 있습니다. 이러한 배경 하에 본 강좌는 사업 성공을 위한마케팅 원리들의 내용 학습을 목적으로 삼고, 경영학 전공자 및 사업에 관심을 가지고 있는 대중에게 기초적인 마케팅 원리와 전략을 소개함으로써 성공적인 취업 및 창업에 도움이 되고자 합니다.

      학습목표


      마케팅 원리를 다음과 같은 틀로 이해한다.
      1. 기업과 고객의 가치교환이라는 마케팅의 대원리를 이해하고 설명할 수 있다.
      2. 마케팅 기획, 실행, 통제의 원리들을 이해하고 설명할 수 있다.

      홍보영상/예시강의

      강좌 계획


      “마켓과 ING하기: 마케팅 고수가 되기 위한 원리”는 총 15주차로 구성되어 있습니다. 강좌계획표를 통해 무엇을 배우는지 미리 확인해보세요.
      강의계획서
      주차 주차명 차시명 과제
      1 1주차: 마케팅이란? : 마케팅의 대원리를 이해한다. 1차시: Market + ING
      2차시: 기업과 고객의 가치교환
      3차시: 마케팅의 핵심주제어 2개와 마케팅관리과정 퀴즈 1
      2 2주차: 거시환경과 시장센싱 : 거시환경을 낱낱이 분석한다, 시장분석은 성공의 지름길 1차시: 거시환경센싱 I: 개념
      2차시: 거시환경센싱 II: 응용
      3차시: 시장센싱 토론 1
      3 3주차: 소비자(고객)센싱 : 구매는 갑자기 일어나지 않는다: 고객욕구를 뛰어넘어라 1차시: 소비자(고객)센싱이란?
      2차시: 소비자 정보처리와 의사결정과정
      3차시: 소비자 의사결정 여정 퀴즈 2
      4 4주차: 경쟁 및 자사 센싱 (1) : 지피지기해야 나갈 방향이 보인다 1차시: 경쟁이란?
      2차시: 경쟁의 확인과 분석
      3차시: 자사 센싱의 틀과 의사결정 토론 2
      마케팅고수와의 만남 1
      5 5주차: 경쟁 및 자사 센싱 (2) : 전략을 선택하다: 아이디어 전쟁 1차시: 자사분석
      2차시: SWOT 분석과 전략
      3차시: 포트폴리오 분석과 전략 퀴즈 3
      마케팅고수와의 만남 2
      6 6주차: STP 전략 (1) : 마케팅전략의 꽃 STP에 대한 이해를 제고한다: 찍어서 고백하자 1차시: STP 이해하기
      2차시: 시장세분화
      3차시: 표적시장 선정 토론 3
      7 7주차: STP 전략 (2) 1차시: 포지셔닝
      2차시: STP 전략의 통합적 이해
      3차시: 디지털 시대의 STP 퀴즈 4
      마케팅고수와의 만남 3
      중간시험
      9 9주차: 제품과 가격믹스 (1) :고객이 알아주는 가치를 창출하자 1차시: 제품개념 그리고 신제품 언제 선보일 것인가?
      2차시: 신제품 개발 프로세스: 단계별 관문법 對 린 프로세스
      3차시: 제품수명주기와 제품전략 토론 4
      10 10주차: 제품과 가격믹스 (2) : 화룡정점 1차시: 브랜드관리 그리고 디지털 제품관리
      2차시: 가격 개념과 가격관리
      3차시: 가치와 가격 퀴즈 5
      마케팅고수와의 만남 4
      11 11주차: 유통믹스 :적절한 시간, 수량, 장소를 제공하라: 제대로 전달해야 진정한 가치! 1차시: 중간상의 기능 이해
      2차시: 유통경로 디자인과 관리
      3차시: 소매업의 디지털 진화 토론 5
      12 12주차: 통합마케팅 커뮤니케이션믹스 : 존재를 알리고 설득하라: 가치의 소통, 소통의 가치 1차시: 촉진과 커뮤니케이션
      2차시: BTL IMC 수단
      3차시: 디지털 커뮤니케이션 관리(1)
      4차시: 디지털 커뮤니케이션 관리(2) 퀴즈 6
      마케팅고수와의 만남 5
      13 13주차: 마케팅 믹스의 전략적 통합 :마케팅믹스의 통합으로 경쟁우위를 확보하라 1차시: 마케팅믹스 통합의 개념
      2차시: 마케팅믹스 통합 유형
      3차시: 핵심비즈니스 프로세스와 마케팅믹스의 통합 토론 6
      마케팅고수와의 만남 6
      14 14주차: 마케팅 통제 와 성과평가 :효과성과 효율성으로 성과를 통제하라 1차시: 마케팅 통제
      2차시: 마케팅 성과평가 개념과 사례
      3차시: 마케팅 성과평가 방법 퀴즈 7
      기말시험

      강좌운영진 소개

      교수자

      대표교수 :서울시립대학교 이성호 교수
      대표교수 :서울시립대학교 이성호 교수
      [소속]현) 서울시립대학교 경영학부
      [최종학력]일리노이주립대학교(어버나 샴페인)
      [주요이력]한국마케팅학회 부회장, 한국경영학회 수석부회장
      [주요저서] 마케팅, 6판, 채서일‧이성호, 비앤엠북스, 2017
      [전공분야] 마케팅전략

      강좌 수강 정보

      이수/평가정보


      평가는 퀴즈 20% 토론 20% 중간고사 30% 기말고사 30%로 진행됩니다. 100%의 이수비율 중, 70%이상을 취득하면 이수증을 발급받으실 수 있습니다.
      이수/평가정보
      퀴즈 중간고사 기말고사 토론 총점
      20% 30% 30% 20% 100%

      주요 학습 대상

      경영학 전공자, 사업에 관심을 가진 일반인들

      강좌 수준 및 선수요건

      본 강좌는 사업 성공을 위한 마케팅 원리들을 설명하고 있습니다. 이러한 원리들을 이해하기 위해서는 사업이 이익을 창출하는 기본 구조를 이해해야 효과적 학습이 가능합니다. 따라서 경영과 회계의 기초지식, 즉 경영(학)원론과 회계원리 정도를 이해하는 것을 권장합니다.

      교재 및 참고문헌

      마케팅, 6판, 채서일·이성호, 비앤엠북스, 2017

      주 교재의 핵심적 내용을 발췌해서 구성한 주차별 강의안과 참고자료를 제공합니다.

      강좌운영계획

      강좌운영계획

      온라인 수업 외에, 교수자와 직접 만나 이야기를 나눌 수 있는 오프라인 전문가 특강을 개최합니다. 오프라인 전문가 특강에서는 전문가와의 질의응답 및 토론을 하는 시간을 갖고자 합니다. 교수자와의 직접 만남을 통해 마케팅 원리와 전략에 대한 궁금증을 해소하고 강좌를 수강하고 있는 수강자들과의 교류의 장을 제공하고자 합니다. 여러분의 많은 참여 부탁드립니다.


      Preview

      Field Social (Business Administration & Economics)

      Difficulty intermediate

      Operating Institute UNIVERSITY OF SEOUL

      Certificate Unissued

      Week 15 Week

      Learning recognition time 23Hour 38Minute (17Hour 30Minute)

      Course Registration Period 23.02.28 ~ 23.06.13

      Course Duration 23.03.07 ~ 23.06.19

      Phone Number 02-6490-6026

      Subtitle language 한국어 Others 1ea

      Course language 한국어(ko)

      Recommended Courses
      Same institution course