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      Course Introduction

       Course Content/Objectives

      - Able to explain the principles of the interaction between human desires, cognition, and emotions.
      - Acquire basic theories and principles of persuasion and apply them to real-life situations.
      - Use persuasive language effectively based on improved persuasion skills.

      Completion/Evaluation Information

      Evaluation Methods

      Quiz

      Discussion

      Assignment

      Final Exam

      Reflection Ratio

      10%

      20%

      30%

      40%

      ※ A total score of 60% or higher is required to receive a certificate of completion.

       

      Syllabus

      Parking

      Parking Name(Topic)

      Session

      Session Name(Learning Content)

      Assessment Method

      1

      What is Persuasion??

      1-1

      Why Persuade??–Lecture Overview

      Quiz(3)

      1-2

      What is a Frame??

      1-3

      Evidence of a Frame1:Left-Right Advantage

      1-4

      Evidence of a Frame2:Spatialization of Time

      2

      Language Dominates the Frame

      in

      2-1

      Position Frame in Language(1)–Positive Value Advantage

      Quiz(3)

      2-2

      Position Frame in Language(2) -Fundamental Value Advantage

      2-3

      Language that Governs Thought

      2-4

      Power of the Frame – The Trap of Negation

      2-5

      WhyWordsDetermineThoughtwhich way

      3

      Relationship between Thought and Language

      3-1

      Are Words First?,or is the Object First??

      Quiz(3)

      3-2

      Masterful Conceptualization

      3-3

      True Freedom of Thought is Expressed through Creativity

      3-4

      Obstruction of Creativity by Existing Frames

      4

      How are Frames Introduced??(1)

      4-1

      Perspective Creates the Object

      Quiz(3)

      4-2

      Essential Perspective Language

      4-3

      Negative and Positive Frame Language(1)-Concrete Language

      4-4

      Negative and Positive Frame Language(2)-Future-Oriented Language

      4-5

      Representative Effect

      5

      How Frames are Introduced?(2)

      5-1

      Ideological Background Language

      Quiz(3)

      Discussion(1)

      5-2

      Concept Group

      5-3

      Dichotomous Thinking

      5-4

      Subtle Induction-Metaphor

      6

      Principles of Frame Operation

      6-1

      Is Thought Truly Rational??

      Quiz(3)

      6-2

      Irrational Thoughts in Daily Life

      6-3

      Driving Force of Thought,Beliefs

      6-4

      Power of Beliefs

      7

      Proper Use of Frames?

      7-1

      Driving Force of Thought,Emotions

      Quiz(3)

      Assignment(1)

      7-2

      Do Not Deny the Other's Frame

      7-3

      Introduce a New Frame

      7-4

      Preempt the Frame

      8

       

      9

      The Most Important Frame is?

      9-1

      Base on Beliefs and Values

      Quiz(3)

      9-2

      Approach with Universal Beliefs

      9-3

      Repeatedly Inject My Beliefs

      9-4

      Based on Emotions

      10

      Perspective Shift Methods1

      10-1

      Return to the Essence Method(1)–Handling Difficult Statements

      Quiz(3)

      10-2

      Return to the Essence Method(2)–Handling Absurd Statements

      10-3

      Weighted Choice Method

      10-4

      Dimensional Transition Method

      11

      Perspective Shift Method2

      11-1

      Object Switching Method(Perspective Shift Method)

      Quiz(3)

      11-2

      Positive Evaluation Language

      11-3

      Euphemistic Language

      11-4

      Core Actor Method

      12

      Conflict Resolution Language

      12-1

      Reason,Emotion,Desire Relationship

      Quiz(3)

      12-2

      Role of Emotions

      12-3

      Root Cause of Conflict,Desire

      12-4

      Read Desire Instead of Emotions

      13

      Two Faces of Self-Efficacy

      Self-Esteem’ VS ‘Pride

      13-1

      What is Self-Esteem??

      Quiz(3)

      Discussion(1)

      13-2

      The Hidden Side of Self-Esteem

      13-3

      What is Pride??

      13-4

      Strategies to Protect Self-Esteem

      14

      Ways to Satisfy the Need for Recognition

      14-1

      Efficacy of Pride

      Quiz(3)

      14-2

      Methods to Protect Self-Esteem

      14-3

      Various Cases of Self-Esteem Protection

      14-4

      Methods to Satisfy Pride

      14-5

      Application of Pride Satisfaction

      15

      Praise,Gratitude,Methods of Thinking

      15-1

      Methods of Praise

      Quiz(3)

      Assignment(1)

      15-2

      Difficulties in Praising

      15-3

      Methods of Gratitude and Apology

      15-4

      Conflict Resolution and Persuasion

      16

      Final Exam

      Preview
      Course Operators
      • 박만규(아주대학교 불어불문학과 교수)
        * 현재
        아주대학교 교수(불어불문학과)
        교수회 의장
        인문학 아카데미아 원장
        디지털 휴머니티 연구센터 센터장
        * 주요 경력
        전국 사립대학교 인문대학장 협의회 초대회장
        한국사전학회 회장
        프랑스 국립과학재단, 캐나다 몬트리올대학 초빙연구원
        제 18차 세계언어학자대회(CIL) 출판위원장(2008년)
        아주대학교 인문대학장, 대외협력처장, 한국어학당 원장
        * 상훈
        프랑스정보 학술공로훈장 기사(Chevalier)장
        * 저서
        설득언어(베가북스, 2019.1.) 등

      • 아주대학교 일반대학원
        심리학과 상담심리 석사 재학
        email: kralstn@ajou.ac.kr

      FAQ

      Q 강좌 교재가 별도로 있나요?

      A ‘설득의 인문학’(도서출판 씨엘, 2024.10)입니다.

      Q 이수증을 발급되는 강좌인가요?

      A 퀴즈, 중간고사, 기말고사 등 총 60% 이상 충족 시 이수증이 발급됩니다.

      Q 학습 중 궁금한 사항이나 오류가 나면 어떻게 해야하나요?

      A ajoumooc@ajou.ac.kr로 문의주시면 신속히 답변 드리겠습니다.

      Field Humanities (Humanities Sciences)

      Difficulty beginner

      Operating Institute AJOU UNIVERSITY

      Certificate Issuance

      Week 15 Week

      Learning recognition time 50Hour 00Minute (18Hour 57Minute)

      Course Registration Period 26.08.24 ~ 26.11.30

      Course Duration 26.09.01 ~ 26.12.21

      Phone Number 031-219-3609

      Subtitle language 영어 Others 1ea

      Course language 한국어(ko)

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