Serial Number |
Week Name (Topic) |
Weekly Learning Objectives |
Session |
Session Name |
|
| |
1 |
Introduction to the Course and Orientation |
Introduce the connection between this course and other entrepreneurship courses, and recognize the necessity of exploring startup ideas. |
1-1 |
Necessity of the Course(Connection with other courses) |
|
1-2 |
Startup and Exploration of Startup Ideas |
|
1-3 |
Course Structure(Opportunity Discovery+Idea Generation+Idea Evaluation) |
|
2 |
Successful Cases with Unique Ideas |
Success stories of alumni startups based on unique ideas,Case of Acquisition by Large Corporations,And introduce student award-winning projects. |
2-1 |
Introduction to Capstone Design Course and Excellent Idea Cases |
|
2-2 |
Success Cases of Alumni Startups(Cook Apps) |
|
2-3 |
Case of Acquisition of Alumni Startup by Large Corporation(KidsNote) |
|
3 |
Opportunity Discovery:(1)Observe Industry Trends/
Bio, AI,Big Data, etc. Industry Trends
|
Identify startup opportunities by observing trends in bio, AI,Big Data sectors and grasp key trends |
3-1 |
Observe Industry Trends(Bio Sector) |
|
3-2 |
Observe Industry Trends(AISector) |
|
3-3 |
Observe Industry Trends(Big Data Sector) |
|
4 |
Opportunity Discovery:(1)Observe Industry Trends/ Automotive,Energy,Smart Factory and other industry trends |
Identify startup opportunities by observing trends in automotive,Energy,Smart Factory key trends. |
4-1 |
Observe Industry Trends(Future Mobility Sector) |
|
4-2 |
Observe Industry Trends(Energy Sector) |
|
4-3 |
Observe Industry Trends(Smart Factory Sector) |
|
5 |
Opportunity Discovery:(2)Problem Solving/ Applying Creative Problem Solving Methods |
Learn and practice methods to identify problems in existing products and solve them creatively. |
5-1 |
Propose Methods to Solve Problems in Existing Products |
|
5-2 |
TRIZCreative Problem Solving Method |
|
5-3 |
ASIT (Advanced Systematic Thinking) |
|
6 |
Opportunity Discovery:(2)Problem Solving/Design Thinking |
Learn and practice design thinking, a method to discover and solve problems by becoming actual potential users. |
6-1 |
Understanding of Design Thinking |
|
6-2 |
Design Thinking Model |
|
6-3 |
Successful Cases of Design Thinking |
|
7 |
Opportunity Discovery:(3)Market Trend Analysis/Market Size Analysis |
Learn various methods to analyze market size and target markets to derive ideas from market trends. |
7-1 |
Necessity and Methods of Market Research |
|
7-2 |
Methods for Market Size and Target Market Analysis |
|
7-3 |
Examples of Market Analysis |
|
8 |
Opportunity Discovery:(3)Market Trend Analysis/ Customer Needs Analysis |
Learn various methods to understand customer needs to derive ideas from market trends. |
8-1 |
Company Status(Capabilities) |
|
8-2 |
Competitor Status(Comparison Table) |
|
8-3 |
Customer Analysis Methods(Interviews,Surveys) |
|
9 |
Idea Generation:(1)Divergent Thinking |
Brainstorm startup ideas independently,Brainstorming Notes,Practice divergence using methods like mind maps. |
9-1 |
Brainstorming |
|
9-2 |
Brainstorming Notes |
|
9-3 |
Mind Map |
|
10 |
Idea Generation:(2)Converging Ideas |
Organize your startup ideas through analysis like STPand create a one-page concept overview.10-1 |
10-1 |
3CAnalysis and Concept Explanation |
|
10-2 |
Market Segmentation,Target Market Setting,Positioning |
|
10-3 |
Marketing Mix's Four Elements and Products,Services11 서비스 |
|
11 |
Idea Generation:(3)Searching for Similar Ideas |
Learn methods of prior art search to determine if your startup idea can be registered as intellectual property. |
11-1 |
Importance of Intellectual Property |
|
11-2 |
Prior Art Search Methods(1) |
|
11-3 |
Prior Art Search Methods(2) |
|
12 |
Idea Generation:(4) Business Model CanvasAnalysis |
Derive core elements for actual business execution from the generated startup ideasby creating a Business Model Canvas.12-1 |
12-1 |
Business Model(BM)Definition |
|
12-2 |
Business Model9 Block (1) |
|
12-3 |
Business Model9 Block (2) |
|
13 |
Idea Evaluation:(1)Market Evaluation/Lean Startup |
Learn the importance and methods of evaluating ideas in the market(Lean Startup,Various Survey Techniques,MVPTesting)and verify through practice. |
13-1 |
Understanding Lean Startup |
|
13-2 |
Understanding Various Survey Techniques(IDI, FGI,Quantitative Surveys, etc.) |
|
13-3 |
Understanding MVP Testing. |
|
14 |
Idea Evaluation:(2)Evaluation in Competitions/Evaluation Framework and Criteria |
Learn how to self-assess the validity of startup ideas and understand the criteria for evaluation,and understand the university support system to enhance validity. |
14-1 |
Idea Validity Evaluation Framework |
|
14-2 |
Internal Idea Evaluation Criteria such as Capstone Design |
|
14-3 |
Introduction to Ajou University Startup Support System(Education Center,Startup Support Group) |
|