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한국어
  • 한국어
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      Course Introduction

       Class Content/Objectives

      The purpose of this course is to introduce and learn the approaches necessary for exploring new business, new products, and new service ideas.
      To this end, it involves discovering opportunities for idea generation, organizing ideas through divergence and convergence of various opinions,
      and evaluating the organized ideas to derive those with high marketability, technical feasibility, and business potential.
      Participants will experience this process.
      After completing this course, you are expected to develop systematic idea exploration capabilities.

      Discussion

      Midterm Exam

      Final Exam
      Reflection Ratio 30 % - 20% 50%
      ※ A total score of 60% or higher will be required to issue a certificate of completion. Additionally, the course participation rate must be at least 90%, and quizzes/midterm/final exams must all be participated in. - 20% 50%

      ※ 총 60% 이상 점수 획득 시, 이수증을 발급받을 수 있습니다.

         또한 강의 수강 진도율은 90% 이상이여야 하며, 퀴즈/중간고사/기말고사 모두 필수로 참여해야 합니다.

      Syllabus

      Course Operation Plan

      Serial Number

      Week Name
      (
      Topic)

      Weekly Learning Objectives

      Session

      Session Name

       
       

      1

      Introduction to the Course and Orientation

      Introduce the connection between this course and other entrepreneurship courses, and recognize the necessity of exploring startup ideas.

      1-1

      Necessity of the Course(Connection with other courses)

       

      1-2

      Startup and Exploration of Startup Ideas

       

      1-3

      Course Structure(Opportunity Discovery+Idea Generation+Idea Evaluation)

       

      2

      Successful Cases with Unique Ideas

      Success stories of alumni startups based on unique ideas,Case of Acquisition by Large Corporations,And introduce student award-winning projects.

      2-1

      Introduction to Capstone Design Course and Excellent Idea Cases

       

      2-2

      Success Cases of Alumni Startups(Cook Apps)

       

      2-3

      Case of Acquisition of Alumni Startup by Large Corporation(KidsNote)

       

      3

      Opportunity Discovery:(1)Observe Industry Trends/

      Bio, AI,Big Data, etc.  Industry Trends

      Identify startup opportunities by observing trends in bio, AI,Big Data sectors and grasp key trends

      3-1

      Observe Industry Trends(Bio Sector)

       

      3-2

      Observe Industry Trends(AISector)

       

      3-3

      Observe Industry Trends(Big Data Sector)

       

      4

      Opportunity Discovery:(1)Observe Industry Trends/
      Automotive,Energy,Smart Factory and other industry trends

      Identify startup opportunities by observing trends in automotive,Energy,Smart Factory key trends.

      4-1

      Observe Industry Trends(Future Mobility Sector)

       

      4-2

      Observe Industry Trends(Energy Sector)

       

      4-3

      Observe Industry Trends(Smart Factory Sector)

       

      5

      Opportunity Discovery:(2)Problem Solving/
      Applying Creative Problem Solving Methods

      Learn and practice methods to identify problems in existing products and solve them creatively.

      5-1

      Propose Methods to Solve Problems in Existing Products

       

      5-2

      TRIZCreative Problem Solving Method

       

      5-3

      ASIT (Advanced Systematic Thinking)

       

      6

      Opportunity Discovery:(2)Problem Solving/Design Thinking

      Learn and practice design thinking, a method to discover and solve problems by becoming actual potential users.

      6-1

       Understanding of Design Thinking

       

      6-2

      Design Thinking Model

       

      6-3

      Successful Cases of Design Thinking

       

      7

      Opportunity Discovery:(3)Market Trend Analysis/Market Size Analysis

      Learn various methods to analyze market size and target markets to derive ideas from market trends.

      7-1

      Necessity and Methods of Market Research

       

      7-2

      Methods for Market Size and Target Market Analysis

       

      7-3

      Examples of Market Analysis

       

      8

      Opportunity Discovery:(3)Market Trend Analysis/
      Customer Needs Analysis

      Learn various methods to understand customer needs to derive ideas from market trends.

      8-1

      Company Status(Capabilities)

       

      8-2

      Competitor Status(Comparison Table)

       

      8-3

      Customer Analysis Methods(Interviews,Surveys)

       

      9

      Idea Generation:(1)Divergent Thinking

      Brainstorm startup ideas independently,Brainstorming Notes,Practice divergence using methods like mind maps.

      9-1

      Brainstorming

       

      9-2

      Brainstorming Notes

       

      9-3

      Mind Map

       

      10

      Idea Generation:(2)Converging Ideas

      Organize your startup ideas through analysis like STPand create a one-page concept overview.10-1

      10-1

      3CAnalysis and Concept Explanation

       

      10-2

      Market Segmentation,Target Market Setting,Positioning

       

      10-3

      Marketing Mix's Four Elements and Products,Services11 서비스

       

      11

      Idea Generation:(3)Searching for Similar Ideas

      Learn methods of prior art search to determine if your startup idea can be registered as intellectual property.

      11-1

      Importance of Intellectual Property

       

      11-2

      Prior Art Search Methods(1)

       

      11-3

      Prior Art Search Methods(2)

       

      12

      Idea Generation:(4) Business Model CanvasAnalysis

      Derive core elements for actual business execution from the generated startup ideasby creating a Business Model Canvas.12-1

      12-1

      Business Model(BM)Definition

       

      12-2

      Business Model9 Block (1)

       

      12-3

      Business Model9 Block (2)

       

      13

      Idea Evaluation:(1)Market Evaluation/Lean Startup

      Learn the importance and methods of evaluating ideas in the market(Lean Startup,Various Survey Techniques,MVPTesting)and verify through practice.

      13-1

      Understanding Lean Startup

       

      13-2

      Understanding Various Survey Techniques(IDI, FGI,Quantitative Surveys, etc.)

       

      13-3

      Understanding MVP Testing.

       

      14

      Idea Evaluation:(2)Evaluation in Competitions/Evaluation Framework and Criteria

      Learn how to self-assess the validity of startup ideas and understand the criteria for evaluation,and understand the university support system to enhance validity.

      14-1

      Idea Validity Evaluation Framework

       

      14-2

      Internal Idea Evaluation Criteria such as Capstone Design

       

      14-3

      Introduction to Ajou University Startup Support System(Education Center,Startup Support Group)

       

      Preview
      Course Operators
      • 정문호 교수
        [소 속] 현) 아주대학교 다산학부대학
        [최종학력] 아주대학교 공학박사
        [주요저서] 없음
        [수상이력] 특허청장 공로상(2004), 현대자동차 NHV와 인공지능
        융합기술 아이디어 공모대전 기술혁신상(2017)

      • 강경란 교수

        [소 속] 현) 아주대학교 소프트웨어학과
        [최종학력] 한국과학기술원 공학박사
        [주요저서] 소프트웨어융합개론 (2014), MIT 컴퓨터공학 (2008)
        [수상이력] 대학생 현장실습 및 계약학과 활성화 교육부장관상(2022)
        아주대학교 교육대상 (2016)

      • 아주대학교

      FAQ

      Q 창업과 관련된 교과목인가요?

      A 네. 맞습니다.

      Q 강좌 교재가 따로 있나요?

      A 별도의 교재는 없습니다.

      Q 학습 중 궁금한 사항이나 오류가 나면 어떻게 해야하나요?

      A ajoumooc@ajou.ac.kr로 문의주시면 신속히 답변 드리겠습니다.

      Field Social (Business Administration & Economics)

      Difficulty beginner

      Operating Institute AJOU UNIVERSITY

      Certificate Issuance

      Week 16 Week

      Learning recognition time 20Hour 30Minute (18Hour 45Minute)

      Course Registration Period 26.08.24 ~ 26.11.30

      Course Duration 26.09.01 ~ 26.12.21

      Phone Number 031-219-3609

      Subtitle language 한국어 Others 1ea

      Course language 한국어(ko)

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