Skip To Contents

Sign Up
My Page

List of Recent Courses

※ Only active enrolled courses shown.

※ Shows 10 recent courses.

K-MOOC
K-MOOC CB Course

There are no courses currently in progress.

Go to Course Registration →

There are no courses currently in progress.

Go to Course Registration →

Sign Out
한국어
  • 한국어
  • ENGLISH
Discover Courses
Recommended Courses

      마이페이지

      QR코드

      Terms of Use

      Chapter 1 General Rule

      Article 1 (Purpose)

      The purpose of these Terms and Conditions shall be that the customer (hereinafter referred to as "Member") using all member information services (hereinafter referred to as "Service") provided by the K-MOOC (hereinafter referred to as the "Site") operated by the National Institute for Lifelong Education (hereinafter referred to as NILE) and the 'Site' specify the terms and procedures and other necessary matters regarding the use of the 'Services'.

      Article 2 (Effect and Change of Terms)

      1. This Agreement will be effective when the Member clicks the "Agree" button in response to the question "Do you agree with the Terms?"

      2. The 'Site' may change these Terms and Conditions, and the modified Terms will be announced to 'Member's for 7 days prior to the effective date and will be effective on the applicable date'

      3. If 'Member' does not agree to the modified terms, 'Member' may stop using the 'Service' and withdraw. If 'Member' continues to use the 'Services' after the terms have been changed, the 'Member' shall be deemed to have agreed to the terms of this Agreement.

      Article 3 (Regulations other than the Terms and Conditions)

      When any matters not specified in these Terms and Conditions are specified in relevant laws and regulations, they shall be governed by the relevant laws and regulations.

      Chapter 2 Membership sign-up and Service Usage

      Article 4 (Usage Contract)

      Use of the 'Service' is permitted only if the 'homepage' is permitted and the 'Member' agrees to the Terms and Conditions.

      Article 5 (Application for Use)

      1. In order to use this service, you must record your information on the form prescribed by 'this site'.

      2. The user information shown on the subscription form is considered actual data. Users who do not enter real information will not be legally protected.

      Article 6 (Approval of Use Application)

      1. The 'Site' approves the use of 'Service's when 'Member' makes a complete application by writing all matters correctly. However, the following cases are an exception.

      ① If the application is made using someone else's name

      ② If you have filed a false application for the membership application form

      ③ If you applied for the purpose of hindering social well-being, order or morals

      ④ If you interfere with another person's use of the site services or take actions such ass tealing the information

      ⑤ If you do the acts prohibited by laws and regulations and the terms from using the site

      ⑥ If you do not have enough membership requirements set by the site

      2. The information that the member enters is shown below. In addition to the information below, the 'Site' may require the 'Member' to enter additional information.

      - Required items: Email, real name, ID, password, country, gender, year of birth

      - Optional items: Place of residence, the highest level of education, purpose of enrollment

      Article 7 (Change of Contract Items and Information Retention/Use Period)

      1. The 'Member', if changes are made to the information entered when applying for 'Service', must correct it online.

      2. From the moment you register as a 'member', the 'site' can hold and use the information of 'member'.

      3. From the moment the 'Member' leaves the site, the information of the 'Member' will not be available on the site. However, in order to protect personal information, the 'Site' may retain the information of the 'Member' for 20 days from the moment when membership is withdrawn.

      Article 8 (Collection of Personal Information by Cookies)

      1. The 'Site' sends cookies to the user's personal computer to provide specialized services for each user.

      2. In order for the user to be able to use it conveniently with one login, he or she must accept cookies.

      3. Cookies are used to identify the characteristics of users who visit the 'site'.

      4. Users can selectively accept cookies by adjusting options in the web browser. If you refuse to accept cookies, you will not be able to use the services that require log-in.

      Chapter 3 Cancellation of Contract

      Article 9 (Cancellation of Contract)

      1. 'Member' may initiate complaints about the processing of member information through online.

      2. When a 'member' wishes to terminate the service use contract, he or she may request the termination of the contract by e-mail with his or her name, ID, date of birth, or you must apply for withdrawal in 'membership withdrawal' menu of member information correction.

      Article 10 (Disqualification)

      In the event of the following reasons, the 'Site' may cancel the use contract without any prior notice or terminate the service use by determining a period.

      1. If you missed the 'Basic Information' in Article 6 (2)

      2. If you register with false contents when you apply for membership

      3. If you have stolen someone's ID and password

      4. If you infringe the intellectual property rights of the site, other members or third parties

      5. If you do the act of harming social well-being and order, public morals

      6. In the event of an act that damages or causes disadvantage to others' honor

      Chapter 4 Responsibility

      Article 11 (The Obligations of the 'Site')

      1. In order to facilitate the use of the sites affiliated with the 'Site', the 'Site' may share the information of the 'Member' with the affiliated sites, and for the purpose of sharing, the 'Site' can send cookies to the computer of 'Member'.

      2. The 'Site' does not disclose or distribute the personal information of 'Member' which is known by 'Service' provision to a third party without the consent of the user. However, the following exceptions apply.

      ① If there are special regulations in laws such as Act on Financial Real Name Transaction and Confidentiality, Use and Protection of Credit Information, Basic Law of Telecommunications, Telecommunications Business Act, Local Tax Act, Consumer Protection Act, Bank of Korea Act and Criminal Procedure Act

      ② When necessary for statistical writing / academic research or market research, if it is provided in an unidentifiable form for a specific individual

      ③ The 'Site' may use all or part of the information of 'Member' as statistical data related to the business'

      ④ The 'Site' strives to ensure that the 'Service' operates consistently and reliably. If the 'Service' is interrupted for any unavoidable reason, we will do our best to repair and recover it without delay. However, in case of natural disasters, emergencies, periodic system inspections and the necessity of 'NILE', we may stop or suspend the service temporarily.

      Article 12 (Consent on the Use of 'Member' Information)

      1. NILE operates various websites in addition to this site. NILE collects member's information for the purpose of providing services of the main site and various subsites operated by NILE, and can use the collected information of members.

      2. The 'Site' may be affiliated with various education related associations and business operators for the quality of their services and may share their membership information. In such case, the 'Site' shall disclose the partnership, purpose, and contents to the Terms in this Article and shall be provided to the Affiliates after the consent of 'Member' is obtained.'

      3. The consent of the 'Member' under the provisions of this Article shall be effected by clicking the button for subscribing to the information service provided in the Terms and Conditions and the entry screen of member enrollment information.

      Article 13 (Obligations of Member)

      1. 'Member's are responsible for the management of their ID and password.

      2. 'Member' shall not assign, give, loan his or her ID to another person or allow others to use it.

      3. If your ID is used improperly, the 'Member' must notify it to NILE.

      4. "Member" can not use the data registered in the post to conduct sales activities.

      5. 'Member' must receive a notice mail from the "Site".

      Article 14 (Member Posts)

      1. Posts include all writings made by members on the various boards of the 'Site'.

      2. Any loss or problem arising out of the information posted by members and Q&A is solely the responsibility of the member, and the 'site' is not responsible for it unless it is the intention of the 'site'.

      3. In the event of any claims, lawsuits, or any other disputes against the 'site' arising out of any third party due to the member' s posting, the member shall bear the cost of the settlement and process the dispute for the site, In the event that the 'Site' compensates the third party or damages occur to the 'Site', the member shall compensate the 'Site'.

      4. The 'Site' shall delete member's post without prior notice in the event that the post of the 'Member' fall under any of the following: However, the 'site' does not have any obligation to inspect or censor the post.

      ① If you defame a third party by slander

      ② In case of contents that hinder public order or good morals

      ③ In case of infringement of copyright of the 'Site' or copyright of third party etc.

      ④ When the posting period stipulated in the 'Site is exceed

      ⑤ In case of a commercial post, a money-making advertisement, a good luck letter, etc.

      ⑥ In case of not meeting the purpose of site opening

      ⑦ When other applicable laws and regulations are violated

      5. The 'Site' can process, sell, publish, etc. using the posts registered by 'Member's.'

      Chapter 5 Information Provision

      Article 15 (Information Provision)

      The 'Site' may transmit the necessary information or advertisement to 'Member' by e-mail or letter mail. If 'Member' dose not want this, the 'Member' can refuse the information from the subscription application menu and the member information modification menu. However, we may send a notice mail of the 'Site' of Article 13 (5) to the member who has refused to receive the information.

      Chapter 6 Exemption from Responsibility and Indemnification

      Article 16 (Responsibility)

      1. The 'Site' shall not be liable for any damages incurred to the 'Member' in connection with the use of the 'Service' unless there is intent or gross negligence of the 'Site'.

      2. The 'Site' does not endorse or warrant the appropriateness, accuracy, timeliness, credibility of information, products, services, software, graphics, voice and video related to the use of the 'Service'.

      Article 17 (Exemption from Responsibility)

      'NILE' will not be held responsible for any problems occurred to 'Member if disruption of service is due to natural disasters or unavoidable circumstances.

      Article 18 (Competent Court)

      The court shall be the court having jurisdiction over the location of the "NILE" or the court under the civil procedure law of the Republic of Korea.

      The laws of the Republic of Korea shall apply to the interpretation and application of these Terms and the settlement of any dispute relating to these Terms and Conditions.

      Copyright protection policy

      Copyright protection policy

      CCL (Creative Commons License)

      CCL is a free-use license that allows others to use their creations freely under certain conditions.



      Terms and conditions of permission

      Attribution (Author Display)


      It is an essential provision included in the license that the author must be indicated, such as the author's name and source.


      Noncommercial


      The work is not available for profit. It means that in order to use for profit, a separate contract is required.


      No Derivative Works


      It means that it is prohibited to change the work or to produce secondary works using the work.


      Share Alike (Allow to change the same conditions)


      It means that secondary works should be allowed to be produced, but the same license as the original works should be applied to secondary works.



      Terms and conditions of permission




      Author Indication (CC BY)


      You must mark the author's name, title of the work, and source.







      Author Indication-Non-Profit (CC BY-NC)


      If you reveal the author, you can use it freely, but you cannot use it for profit.







      Author Indication-No Change (CC BY-ND)


      If you reveal the author, you can use it freely, but you have to use it as it is without any changes.







      Author Indication-Allow to change the same conditions (CC BY-SA)


      If you reveal the author, you can freely use it and change the work, but the same license as the one applied to the original work should be applied to the secondary work.







      Author Indication-Non-Profit-Allow to change the same conditions (CC BY-NC-SA)


      It can be used if the author is identified, and the work can be changed, but it cannot be used for profit, and the same license as the original work must be applied to the secondary work.







      Author Indication-Non-Profit-No Change (CC BY-NC-ND)


      If you reveal the author, you can use it freely, but it cannot be used for profit and must be used as it is without change.




      Multilingual settings

      Home Courses Social Business Administration & Economics

      Course Introduction

      강좌 소개

      수업내용/목표

      빅데이터와고객관계관리는4차산업혁명시대에필요한빅데이터처리기술과 마케팅이 융합된 과목으로서 빅데이터 분석기법을 이용하여 고객관계관리에필요한고객의장기적 유지및관계경영을 통하여기업의 장기적 수익성 향상을 위한 핵심 내용들을 강의하려고 한다.

      홍보/예시 영상

      강좌 운영 계획


      주차(Week)

      주제(Topic)

      학습내용(Learningcontent.)

      과제(HW)

      1주차

      빅데이터분석


      1.빅데이터의 정의 및특성

      2.빅데이터활용

      3.빅데이터의 문제점등

      QUIZ (5)

      2주차

      빅데이터 분석과 고객관계경영


      1.빅데이터와BI 융합

      2.데이터마이닝

      3.비즈니스 인텔리전스의종류

      QUIZ (5)

      3주차

      고객관계관리의기본원리


      1.고객관계관리의등장배경

      2.고객관계관리의 영역과종류

      3.성공적접근방안

      QUIZ (5)

      4주차

      고객관계관리의핵심영역


      1.CRM 마케팅

      2.CRM 영업

      3.CRM 서비스

      QUIZ (5)

      토론

      5주차

      고객관계관리와 콜센터


      1.콜 센터의정의

      2.고객응대센터

      3.고객관계관리와 콜센터의 연계

      QUIZ (5)

      6주차

      서비스 마케팅과고객관계관리


      1.서비스의 정의 및특성

      2.서비스와 고객관계관리연계

      3.연계 응용전략

      QUIZ (5)

      7주차

      고객확보와고객관계관리


      1.고객확보전략

      2.교차판매와업셀

      3.채널 최적화 및 대량맞춤화

      QUIZ (5)


      8주차중간고사 (25)

      9주차

      고객관계관리와 데이터마이닝

       


      1.고객 유지전략

      2.데이터 마이닝과고객세분화

      3.데이터 마이닝 기술등

      QUIZ (5)

      토론

      10주차

      고객관계마케팅

       


      1.관계 마케팅의의의

      2.관계 발전의단계

      3.관계 마케팅전략

      QUIZ (5)

      11주차

      고객가치의평가


      1.마케팅 성과의측정방법

      2.고객생애가치의측정

      3.고객 가치 평가의활용

      QUIZ (5)

      12주차

      마케팅 보상프로그램


      1.고객만족-충성도-수익사슬

      2.고객충성도

      3.고객충성도프로그램

      QUIZ (5)

      13주차

      빅데이터 분석과고객관계관리 활용


      1.교통 및 쇼핑분야

      2.금융 및 자동차분야

      3.의학 및 유통 분야등

      QUIZ (5)

      과제

      14주차

      빅데이터 분석과고객관계관리의 미래


      1.빅데이터분석과 CRM의미래

      2.언택트 서비스 시대의디지털 고객관계관리

      3.종합토론

      QUIZ (5)

      15주차기말고사 (25)

      강좌운영팀 소개

      교수자

      김승욱 professor
      김승욱 교수
      (現) 평택대학교 경영학과 교수

      (現) 평택대학교 평생교육원 원장

      (前) 연세대학교 경영연구소 선임연구원

      (前) 안진회계법인(Deloitte), 삼일회계법인(PWC) 경영컨설턴트

      강좌지원팀


      김정숙
      숙명여자대학교 교육학 박사 수료
      평택대학교 원격교육지원센터
      e-mail: kmooc@ptu.ac.kr

      유수정
      평택대학교 원격교육지원센터
      e-mail: kmooc@ptu.ac.kr

      강좌 수강 정보

      이수/평가정보

       

      주차

      점수가중치

      내용 및 방법

      퀴즈

      1~7주차,9~14주차

      40%

      매주5지 선다형객관식 5문항

      토론

      4주차,9주차

      -

      ①빅데이터와 고객관계관리대하여 토론

      ②고객관계발전의 각 단계에대하여 비즈니스와 연관시켜 토론

      과제

      13주차

      -

      빅데이터 분석을 통한고객관계관리 발전방안

      중간고사

      8주차

      30%

      5지 선다형객관식 25문항

      기말고사

      15주차

      30%

      5지 선다형객관식 25문항


      교재 및 참고문헌

      김승욱외(2019),고객관계관리(빅데이터마케팅과의융합을위한),무역경영사

      부교재 : 김승욱(2020), 경영정보시스템(인공지능시대의), 박영사

      Preview

      Field Social (Business Administration & Economics)

      Difficulty -

      Operating Institute Pyeongtaek University

      Certificate Issuance

      Week 15 Week

      Learning recognition time 15Hour 00Minute (07Hour 54Minute)

      Course Registration Period 26.08.31 ~ 26.12.13

      Course Duration 26.09.07 ~ 26.12.20

      Phone Number 031-685-8722

      Subtitle language 영어

      Course language 한국어(ko)

      Recommended Courses
      Same institution course