Brand strategy based on date analysis

Chapter 1 General Rule

Article 1 (Purpose)

The purpose of these Terms and Conditions shall be that the customer (hereinafter referred to as "Member") using all member information services (hereinafter referred to as "Service") provided by the K-MOOC (hereinafter referred to as the "Site") operated by the National Institute for Lifelong Education (hereinafter referred to as NILE) and the 'Site' specify the terms and procedures and other necessary matters regarding the use of the 'Services'.

Article 2 (Effect and Change of Terms)

1. This Agreement will be effective when the Member clicks the "Agree" button in response to the question "Do you agree with the Terms?"

2. The 'Site' may change these Terms and Conditions, and the modified Terms will be announced to 'Member's for 7 days prior to the effective date and will be effective on the applicable date'

3. If 'Member' does not agree to the modified terms, 'Member' may stop using the 'Service' and withdraw. If 'Member' continues to use the 'Services' after the terms have been changed, the 'Member' shall be deemed to have agreed to the terms of this Agreement.

Article 3 (Regulations other than the Terms and Conditions)

When any matters not specified in these Terms and Conditions are specified in relevant laws and regulations, they shall be governed by the relevant laws and regulations.

Chapter 2 Membership sign-up and Service Usage

Article 4 (Usage Contract)

Use of the 'Service' is permitted only if the 'homepage' is permitted and the 'Member' agrees to the Terms and Conditions.

Article 5 (Application for Use)

1. In order to use this service, you must record your information on the form prescribed by 'this site'.

2. The user information shown on the subscription form is considered actual data. Users who do not enter real information will not be legally protected.

Article 6 (Approval of Use Application)

1. The 'Site' approves the use of 'Service's when 'Member' makes a complete application by writing all matters correctly. However, the following cases are an exception.

① If the application is made using someone else's name

② If you have filed a false application for the membership application form

③ If you applied for the purpose of hindering social well-being, order or morals

④ If you interfere with another person's use of the site services or take actions such ass tealing the information

⑤ If you do the acts prohibited by laws and regulations and the terms from using the site

⑥ If you do not have enough membership requirements set by the site

2. The information that the member enters is shown below. In addition to the information below, the 'Site' may require the 'Member' to enter additional information.

- Required items: Email, real name, ID, password, country, gender, year of birth

- Optional items: Place of residence, the highest level of education, purpose of enrollment

Article 7 (Change of Contract Items and Information Retention/Use Period)

1. The 'Member', if changes are made to the information entered when applying for 'Service', must correct it online.

2. From the moment you register as a 'member', the 'site' can hold and use the information of 'member'.

3. From the moment the 'Member' leaves the site, the information of the 'Member' will not be available on the site. However, in order to protect personal information, the 'Site' may retain the information of the 'Member' for 20 days from the moment when membership is withdrawn.

Article 8 (Collection of Personal Information by Cookies)

1. The 'Site' sends cookies to the user's personal computer to provide specialized services for each user.

2. In order for the user to be able to use it conveniently with one login, he or she must accept cookies.

3. Cookies are used to identify the characteristics of users who visit the 'site'.

4. Users can selectively accept cookies by adjusting options in the web browser. If you refuse to accept cookies, you will not be able to use the services that require log-in.

Chapter 3 Cancellation of Contract

Article 9 (Cancellation of Contract)

1. 'Member' may initiate complaints about the processing of member information through online.

2. When a 'member' wishes to terminate the service use contract, he or she may request the termination of the contract by e-mail with his or her name, ID, date of birth, or you must apply for withdrawal in 'membership withdrawal' menu of member information correction.

Article 10 (Disqualification)

In the event of the following reasons, the 'Site' may cancel the use contract without any prior notice or terminate the service use by determining a period.

1. If you missed the 'Basic Information' in Article 6 (2)

2. If you register with false contents when you apply for membership

3. If you have stolen someone's ID and password

4. If you infringe the intellectual property rights of the site, other members or third parties

5. If you do the act of harming social well-being and order, public morals

6. In the event of an act that damages or causes disadvantage to others' honor

Chapter 4 Responsibility

Article 11 (The Obligations of the 'Site')

1. In order to facilitate the use of the sites affiliated with the 'Site', the 'Site' may share the information of the 'Member' with the affiliated sites, and for the purpose of sharing, the 'Site' can send cookies to the computer of 'Member'.

2. The 'Site' does not disclose or distribute the personal information of 'Member' which is known by 'Service' provision to a third party without the consent of the user. However, the following exceptions apply.

① If there are special regulations in laws such as Act on Financial Real Name Transaction and Confidentiality, Use and Protection of Credit Information, Basic Law of Telecommunications, Telecommunications Business Act, Local Tax Act, Consumer Protection Act, Bank of Korea Act and Criminal Procedure Act

② When necessary for statistical writing / academic research or market research, if it is provided in an unidentifiable form for a specific individual

③ The 'Site' may use all or part of the information of 'Member' as statistical data related to the business'

④ The 'Site' strives to ensure that the 'Service' operates consistently and reliably. If the 'Service' is interrupted for any unavoidable reason, we will do our best to repair and recover it without delay. However, in case of natural disasters, emergencies, periodic system inspections and the necessity of 'NILE', we may stop or suspend the service temporarily.

Article 12 (Consent on the Use of 'Member' Information)

1. NILE operates various websites in addition to this site. NILE collects member's information for the purpose of providing services of the main site and various subsites operated by NILE, and can use the collected information of members.

2. The 'Site' may be affiliated with various education related associations and business operators for the quality of their services and may share their membership information. In such case, the 'Site' shall disclose the partnership, purpose, and contents to the Terms in this Article and shall be provided to the Affiliates after the consent of 'Member' is obtained.'

3. The consent of the 'Member' under the provisions of this Article shall be effected by clicking the button for subscribing to the information service provided in the Terms and Conditions and the entry screen of member enrollment information.

Article 13 (Obligations of Member)

1. 'Member's are responsible for the management of their ID and password.

2. 'Member' shall not assign, give, loan his or her ID to another person or allow others to use it.

3. If your ID is used improperly, the 'Member' must notify it to NILE.

4. "Member" can not use the data registered in the post to conduct sales activities.

5. 'Member' must receive a notice mail from the "Site".

Article 14 (Member Posts)

1. Posts include all writings made by members on the various boards of the 'Site'.

2. Any loss or problem arising out of the information posted by members and Q&A is solely the responsibility of the member, and the 'site' is not responsible for it unless it is the intention of the 'site'.

3. In the event of any claims, lawsuits, or any other disputes against the 'site' arising out of any third party due to the member' s posting, the member shall bear the cost of the settlement and process the dispute for the site, In the event that the 'Site' compensates the third party or damages occur to the 'Site', the member shall compensate the 'Site'.

4. The 'Site' shall delete member's post without prior notice in the event that the post of the 'Member' fall under any of the following: However, the 'site' does not have any obligation to inspect or censor the post.

① If you defame a third party by slander

② In case of contents that hinder public order or good morals

③ In case of infringement of copyright of the 'Site' or copyright of third party etc.

④ When the posting period stipulated in the 'Site is exceed

⑤ In case of a commercial post, a money-making advertisement, a good luck letter, etc.

⑥ In case of not meeting the purpose of site opening

⑦ When other applicable laws and regulations are violated

5. The 'Site' can process, sell, publish, etc. using the posts registered by 'Member's.'

Chapter 5 Information Provision

Article 15 (Information Provision)

The 'Site' may transmit the necessary information or advertisement to 'Member' by e-mail or letter mail. If 'Member' dose not want this, the 'Member' can refuse the information from the subscription application menu and the member information modification menu. However, we may send a notice mail of the 'Site' of Article 13 (5) to the member who has refused to receive the information.

Chapter 6 Exemption from Responsibility and Indemnification

Article 16 (Responsibility)

1. The 'Site' shall not be liable for any damages incurred to the 'Member' in connection with the use of the 'Service' unless there is intent or gross negligence of the 'Site'.

2. The 'Site' does not endorse or warrant the appropriateness, accuracy, timeliness, credibility of information, products, services, software, graphics, voice and video related to the use of the 'Service'.

Article 17 (Exemption from Responsibility)

'NILE' will not be held responsible for any problems occurred to 'Member if disruption of service is due to natural disasters or unavoidable circumstances.

Article 18 (Competent Court)

The court shall be the court having jurisdiction over the location of the "NILE" or the court under the civil procedure law of the Republic of Korea.

The laws of the Republic of Korea shall apply to the interpretation and application of these Terms and the settlement of any dispute relating to these Terms and Conditions.

Brand strategy based on date analysis Ongoing Certificate

#데이터 #ai #디자인 #마케팅 #브랜드전략 #브랜드 #데이터분석
Brand strategy based on date analysis
- Field Social (Business Administration & Economics)
  
  Operating Institute Operating Institute Busan Digital University Go to the operating agency Opens new window
  
  Week Week 5 Week
  
  Course Registration Period Course Registration Period 26.06.08 ~ 26.12.31
  
  Phone Number Phone Number 051-320-1943
  
  Course Satisfaction 4.7
- Difficulty Difficulty intermediate
  
  Certificate Certificate Issuance
  
  Learning recognition time Learning recognition time 16Hour 30Minute (06Hour 15Minute)
  
  Course Duration Course Duration 26.06.08 ~ 26.12.31
  
  Subtitle language 한국어 Subtitle language
  
  Course language 한국어(ko)
Registration of courses of interest

List of participating institutions

Course Introduction

과정명

데이터 분석 기반의 브랜드 전략 수립

수업목표

· 최신 AI 마케팅 트렌드 및 윤리적 고려사항을 이해한다.
· 다양한 마케팅 데이터를 수집하고 기초적인 분석을 수행할 수 있다.
· STP 전략 및 고객 페르소나를 데이터 기반으로 심층 분석하고 정의할 수 있다.
· 생성형 AI 도구를 활용하여 브랜드 아이덴티티 및 핵심 메시지를 구축할 수 있다.
· AI를 활용하여 효과적인 캠페인 시나리오를 기획하고 제안할 수 있다.

주 학습자

∙ 30세 이상 중소기업(1인 기업․소상공인 포함) 재직 마케팅․브랜드․기획 담당자
∙ 이직 또는 재취업을 희망하는 자 중 AI․디지털 마케팅 분야로의 경력 전환을 목표로 하는 자

강의계획

주차	주차명 (주제)	차시	차시	학습활동
1	AI 시대의 마케팅과 윤리적 고려 사항	1	최신 AI 마케팅 트렌드 및 기술 동향	퀴즈
		2	데이터 기반 마케팅에서의 AI 역할과 중요성	퀴즈
		3	AI 활용에 따른 윤리적 문제 및 책임	퀴즈
2	마케팅 데이터 수집 및 분석 기초	1	사내외 마케팅 데이터 종류 및 수집	퀴즈
		2	데이터 정제 및 전처리 기본	퀴즈
		3	기초 데이터 분석 기법 및 시각화	퀴즈 실습 과제
3	STP 전략과 고객 페르소나 심층 분석	1	시장 세분화 및 타깃팅 전략 수립	퀴즈
		2	데이터 기반 고객 페르소나 정의 및 구체화	퀴즈
		3	경쟁사 분석 및 자사 포지셔닝 전략	퀴즈
4	생성형 AI를 활용한 브랜드 아이덴티티 구축	1	생성형 AI 도구(ChatGPT 등) 활용	퀴즈 실습 과제
		2	브랜드 톤앤매너 작성	퀴즈 실습 과제
		3	핵심 메시지 및 브랜드 스토리텔링 작성	퀴즈 실습 과제
5	AI 기반 캠페인 시나리오 기획	1	페르소나 기반 고객 여정 매핑 및 터치포인트	퀴즈 실습 과제
		2	생성형 AI를 활용한 맞춤형 캠페인 아이디어	퀴즈 실습 과제
		3	AIDA 모델 기반 AI 홍보 시나리오 구체화	퀴즈 실습 과제
6	AI 기반 브랜드 전략 프로젝트 기획 및 실행	1-6	생성형 AI 활용 브랜드 톤앤매너 및 핵심 메시지 도출 실습	프로젝트 과제
7	AI 활용 캠페인 시나리오 개발	1-6	AI 기반 홍보 시나리오(AIDA 모델 적용) 최종안 개발 및 발표	프로젝트 과제

학습흐름도

구분 (시간)	수업사태	예시
Warming Up (3~5분)	학습 동기부여	사례
전개 (9분)	본 강의	모듈1
학습정리 및 평가 (1분)	학습한 내용의 요약, 마무리
전개 (9분)	전개	모듈2
학습정리 및 평가 (1분)	학습한 내용의 요약, 마무리

교수 소개

김재정 교수

부산디지털대학교
경영학과 교수

[경력]	부산디지털대학교 산학협력단장 및 기획부처장
[저서]	• 여성과 진로-진로선택과 진로결정 (공동체, 2007) • 여성과 진로-경력관리 (공동체, 2007) • C로 배우는 컴퓨터프로그래밍 (도서출판 거북골, 2006) • 데이터분석중심의 경영정보처리 (시그마프레스, 2003)
[연구]	• 조직간 관계특성이 공급사슬 민첩성에 미치는 영향에 관한 연구(2013) • ERP의 성공적 도입을 위한 조직 변화관리 (2001)

김용진 교수

[경력]	현) 고지마(고객지향적마케팅) 컴퍼니 대표 전) ㈜베러먼데이코리아 고객경험관리 실장 전) 코스웬콘텐츠㈜ 마케팅 이사 - 부산 청년창업사관학교 마케팅 특화 코치 - 부산 창업ON패키지 마케팅 전문위원 - 부산 사회적기업 육성사업 마케팅 컨설턴트 - 부산 소셜벤처육성협의회 마케팅 자문위원 - 경남 창조경제혁신센터 마케팅 전문 멘토
[논문]	재능공유 마켓 플랫폼의 서비스 제공자의 특성이 행동 의도에 미치는 영향 : 플랫폼 사용 즐거움의 매개효과를 중심으로
[저널]	한국경영컨설팅학회. 경영컨설팅 연구. 제24권. 제 1호 등재

Syllabus

주차	주차명(주제)	차시	차시명(학습내용)	평가방법
1	AI 시대의 마케팅과 윤리적 고려사항	1-1	최신 AI 마케팅 트렌드 및 기술 동향	퀴즈
		1-2	데이터 기반 마케팅에서의 AI 역할과 중요성	퀴즈
		1-3	AI 활용에 따른 윤리적 문제 및 책임	퀴즈
2	마케팅 데이터 수집 및 분석 기초	2-1	사내외 마케팅 데이터 종류 및 수집	퀴즈 및 실습 과제
		2-2	데이터 정제 및 전처리 기본	퀴즈 및 실습 과제
		2-3	기초 데이터 분석 기법 및 시각화	퀴즈 및 실습 과제
3	STP 전략과 고객 페르소나 심층 분석	3-1	시장 세분화 및 타겟팅 전략 수립	퀴즈
		3-2	데이터 기반 고객 페르소나 정의 및 구체화	퀴즈
		3-3	경쟁사 분석 및 자사 포지셔닝 전략	퀴즈
4	생성형 AI를 활용한 브랜드 아이덴티티 구축	4-1	생성형 AI 도구(ChatGPT등) 활용	퀴즈 및 실습 과제
		4-2	브랜드 톤앤매너 작성	퀴즈 및 실습 과제
		4-3	핵심 메시지 및 브랜드 스토리텔링 작성	퀴즈 및 실습 과제
5	AI 기반 캠페인 시나리오 기획	5-1	페르소나 기반 고객 여정 맵핑 및 터치포인트	퀴즈 및 실습 과제
		5-2	생성형 AI를 활용한 맞춤형 캠페인 아이디어	퀴즈 및 실습 과제
		5-3	AIDA 모델 기반 AI 홍보 시나리오 구체화	퀴즈 및 실습 과제
6	AI 기반 브랜드 전략 프로젝트 기획 및 실행	6-1	생성형 AI 활용 브랜드 톤앤매너 및 핵심 메시지 도출 실습	프로젝트 과제
		6-2	생성형 AI 활용 브랜드 톤앤매너 및 핵심 메시지 도출 실습	프로젝트 과제
		6-3	생성형 AI 활용 브랜드 톤앤매너 및 핵심 메시지 도출 실습	프로젝트 과제
7	AI 활용 캠페인 시나리오 개발	7-1	AI 기반 홍보 시나리오(AIDA 모델 적용) 최종안 개발 및 발표	프로젝트 과제
		7-2	AI 기반 홍보 시나리오(AIDA 모델 적용) 최종안 개발 및 발표	프로젝트 과제
		7-3	AI 기반 홍보 시나리오(AIDA 모델 적용) 최종안 개발 및 발표	프로젝트 과제

Course Operators

AID사업단
문의사항
이메일 : aid30+@bdu.ac.kr
연락처 : 051-320-1943

Field Social (Business Administration & Economics)

Difficulty Difficulty intermediate

Operating Institute Busan Digital University Go to the operating agencyOpens new window

Certificate Certificate Issuance

Week Week 5 Week

Learning recognition time Learning recognition time 16Hour 30Minute (06Hour 15Minute)

Course Registration Period Course Registration Period 26.06.08 ~ 26.12.31

Course Duration Course Duration 26.06.08 ~ 26.12.31

Phone Number Phone Number 051-320-1943

Subtitle language 한국어 Subtitle language

Course language 한국어(ko)

Registration of courses of interest

하위메뉴

Brand strategy based on date analysis

List of participating institutions

Course Introduction

Syllabus

Course Operators

Recommended Courses

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