Generative AI Based Integrated Marketing Professional Course

Chapter 1 General Rule

Article 1 (Purpose)

The purpose of these Terms and Conditions shall be that the customer (hereinafter referred to as "Member") using all member information services (hereinafter referred to as "Service") provided by the K-MOOC (hereinafter referred to as the "Site") operated by the National Institute for Lifelong Education (hereinafter referred to as NILE) and the 'Site' specify the terms and procedures and other necessary matters regarding the use of the 'Services'.

Article 2 (Effect and Change of Terms)

1. This Agreement will be effective when the Member clicks the "Agree" button in response to the question "Do you agree with the Terms?"

2. The 'Site' may change these Terms and Conditions, and the modified Terms will be announced to 'Member's for 7 days prior to the effective date and will be effective on the applicable date'

3. If 'Member' does not agree to the modified terms, 'Member' may stop using the 'Service' and withdraw. If 'Member' continues to use the 'Services' after the terms have been changed, the 'Member' shall be deemed to have agreed to the terms of this Agreement.

Article 3 (Regulations other than the Terms and Conditions)

When any matters not specified in these Terms and Conditions are specified in relevant laws and regulations, they shall be governed by the relevant laws and regulations.

Chapter 2 Membership sign-up and Service Usage

Article 4 (Usage Contract)

Use of the 'Service' is permitted only if the 'homepage' is permitted and the 'Member' agrees to the Terms and Conditions.

Article 5 (Application for Use)

1. In order to use this service, you must record your information on the form prescribed by 'this site'.

2. The user information shown on the subscription form is considered actual data. Users who do not enter real information will not be legally protected.

Article 6 (Approval of Use Application)

1. The 'Site' approves the use of 'Service's when 'Member' makes a complete application by writing all matters correctly. However, the following cases are an exception.

① If the application is made using someone else's name

② If you have filed a false application for the membership application form

③ If you applied for the purpose of hindering social well-being, order or morals

④ If you interfere with another person's use of the site services or take actions such ass tealing the information

⑤ If you do the acts prohibited by laws and regulations and the terms from using the site

⑥ If you do not have enough membership requirements set by the site

2. The information that the member enters is shown below. In addition to the information below, the 'Site' may require the 'Member' to enter additional information.

- Required items: Email, real name, ID, password, country, gender, year of birth

- Optional items: Place of residence, the highest level of education, purpose of enrollment

Article 7 (Change of Contract Items and Information Retention/Use Period)

1. The 'Member', if changes are made to the information entered when applying for 'Service', must correct it online.

2. From the moment you register as a 'member', the 'site' can hold and use the information of 'member'.

3. From the moment the 'Member' leaves the site, the information of the 'Member' will not be available on the site. However, in order to protect personal information, the 'Site' may retain the information of the 'Member' for 20 days from the moment when membership is withdrawn.

Article 8 (Collection of Personal Information by Cookies)

1. The 'Site' sends cookies to the user's personal computer to provide specialized services for each user.

2. In order for the user to be able to use it conveniently with one login, he or she must accept cookies.

3. Cookies are used to identify the characteristics of users who visit the 'site'.

4. Users can selectively accept cookies by adjusting options in the web browser. If you refuse to accept cookies, you will not be able to use the services that require log-in.

Chapter 3 Cancellation of Contract

Article 9 (Cancellation of Contract)

1. 'Member' may initiate complaints about the processing of member information through online.

2. When a 'member' wishes to terminate the service use contract, he or she may request the termination of the contract by e-mail with his or her name, ID, date of birth, or you must apply for withdrawal in 'membership withdrawal' menu of member information correction.

Article 10 (Disqualification)

In the event of the following reasons, the 'Site' may cancel the use contract without any prior notice or terminate the service use by determining a period.

1. If you missed the 'Basic Information' in Article 6 (2)

2. If you register with false contents when you apply for membership

3. If you have stolen someone's ID and password

4. If you infringe the intellectual property rights of the site, other members or third parties

5. If you do the act of harming social well-being and order, public morals

6. In the event of an act that damages or causes disadvantage to others' honor

Chapter 4 Responsibility

Article 11 (The Obligations of the 'Site')

1. In order to facilitate the use of the sites affiliated with the 'Site', the 'Site' may share the information of the 'Member' with the affiliated sites, and for the purpose of sharing, the 'Site' can send cookies to the computer of 'Member'.

2. The 'Site' does not disclose or distribute the personal information of 'Member' which is known by 'Service' provision to a third party without the consent of the user. However, the following exceptions apply.

① If there are special regulations in laws such as Act on Financial Real Name Transaction and Confidentiality, Use and Protection of Credit Information, Basic Law of Telecommunications, Telecommunications Business Act, Local Tax Act, Consumer Protection Act, Bank of Korea Act and Criminal Procedure Act

② When necessary for statistical writing / academic research or market research, if it is provided in an unidentifiable form for a specific individual

③ The 'Site' may use all or part of the information of 'Member' as statistical data related to the business'

④ The 'Site' strives to ensure that the 'Service' operates consistently and reliably. If the 'Service' is interrupted for any unavoidable reason, we will do our best to repair and recover it without delay. However, in case of natural disasters, emergencies, periodic system inspections and the necessity of 'NILE', we may stop or suspend the service temporarily.

Article 12 (Consent on the Use of 'Member' Information)

1. NILE operates various websites in addition to this site. NILE collects member's information for the purpose of providing services of the main site and various subsites operated by NILE, and can use the collected information of members.

2. The 'Site' may be affiliated with various education related associations and business operators for the quality of their services and may share their membership information. In such case, the 'Site' shall disclose the partnership, purpose, and contents to the Terms in this Article and shall be provided to the Affiliates after the consent of 'Member' is obtained.'

3. The consent of the 'Member' under the provisions of this Article shall be effected by clicking the button for subscribing to the information service provided in the Terms and Conditions and the entry screen of member enrollment information.

Article 13 (Obligations of Member)

1. 'Member's are responsible for the management of their ID and password.

2. 'Member' shall not assign, give, loan his or her ID to another person or allow others to use it.

3. If your ID is used improperly, the 'Member' must notify it to NILE.

4. "Member" can not use the data registered in the post to conduct sales activities.

5. 'Member' must receive a notice mail from the "Site".

Article 14 (Member Posts)

1. Posts include all writings made by members on the various boards of the 'Site'.

2. Any loss or problem arising out of the information posted by members and Q&A is solely the responsibility of the member, and the 'site' is not responsible for it unless it is the intention of the 'site'.

3. In the event of any claims, lawsuits, or any other disputes against the 'site' arising out of any third party due to the member' s posting, the member shall bear the cost of the settlement and process the dispute for the site, In the event that the 'Site' compensates the third party or damages occur to the 'Site', the member shall compensate the 'Site'.

4. The 'Site' shall delete member's post without prior notice in the event that the post of the 'Member' fall under any of the following: However, the 'site' does not have any obligation to inspect or censor the post.

① If you defame a third party by slander

② In case of contents that hinder public order or good morals

③ In case of infringement of copyright of the 'Site' or copyright of third party etc.

④ When the posting period stipulated in the 'Site is exceed

⑤ In case of a commercial post, a money-making advertisement, a good luck letter, etc.

⑥ In case of not meeting the purpose of site opening

⑦ When other applicable laws and regulations are violated

5. The 'Site' can process, sell, publish, etc. using the posts registered by 'Member's.'

Chapter 5 Information Provision

Article 15 (Information Provision)

The 'Site' may transmit the necessary information or advertisement to 'Member' by e-mail or letter mail. If 'Member' dose not want this, the 'Member' can refuse the information from the subscription application menu and the member information modification menu. However, we may send a notice mail of the 'Site' of Article 13 (5) to the member who has refused to receive the information.

Chapter 6 Exemption from Responsibility and Indemnification

Article 16 (Responsibility)

1. The 'Site' shall not be liable for any damages incurred to the 'Member' in connection with the use of the 'Service' unless there is intent or gross negligence of the 'Site'.

2. The 'Site' does not endorse or warrant the appropriateness, accuracy, timeliness, credibility of information, products, services, software, graphics, voice and video related to the use of the 'Service'.

Article 17 (Exemption from Responsibility)

'NILE' will not be held responsible for any problems occurred to 'Member if disruption of service is due to natural disasters or unavoidable circumstances.

Article 18 (Competent Court)

The court shall be the court having jurisdiction over the location of the "NILE" or the court under the civil procedure law of the Republic of Korea.

The laws of the Republic of Korea shall apply to the interpretation and application of these Terms and the settlement of any dispute relating to these Terms and Conditions.

Generative AI Based Integrated Marketing Professional Course Ongoing Certificate

#관광 #관광산업 #마케팅
Generative AI Based Integrated Marketing Professional Course
- Field ETC (ETC)
  
  Operating Institute Operating Institute Inha Technical College Go to the operating agency Opens new window
  
  Week Week 3 Week
  
  Course Registration Period Course Registration Period 26.06.01 ~ 26.12.21
  
  Phone Number Phone Number 032-870-24572427
  
  Course Satisfaction 4.5
- Difficulty Difficulty beginner
  
  Certificate Certificate Issuance
  
  Learning recognition time Learning recognition time 6Hour 00Minute (04Hour 03Minute)
  
  Course Duration Course Duration 26.06.01 ~ 26.12.21
  
  Subtitle language -
  
  Course language 한국어(ko)
Registration of courses of interest

List of participating institutions

Course Introduction

강좌소개

관광산업 재직자의 생성형 AI 활용 역량 강화를 통해 디지털 콘텐츠 기획, 마케팅을 갖춘 인재를 양성할 수 있도록 하이브리드형 교육과정을 운영함

학습목표

관광산업 재직자가 생성형 AI 도구를 활용하여 고객 맞춤형 마케팅 전략을 수립하고 관광 프로모션을 시각적 콘텐츠 제작, 통합 마케팅 캠페인 기획, 관광 마케팅 포트폴리오 구축 등의 역량을 함양할 수 있다.

강좌 운영일정

수강신청기간 : 2026년 6월 1일 ~ 2026년 12월 21일
강좌운영기간 : 2026년 6월 1일 ~ 2026년 12월 21일

이수 및 평가기준

성적 반영 비율 : 퀴즈 100%, 총 60% 이상 점수 흭득 시, 이수증을 발급받을 수 있습니다. (단, 모든 동영상 각 90% 이상 시청 필수)

직군 (직렬)	서비스(관광)
세부 교육과정	생성형 AI 기반 통합형 마케팅 실무 과정
학습대상	30세 이상 관광산업 재직자 등
총 수강인원	과정별 120명
학습시간	2시간/차시 × 7차시 = 총 14시간
on-off 비율(시간 기준)	온라인: 50% / 오프라인: 50%
온라인 교육기간	2026.06.01 ~ 2026.12.21
수업방식	K-MOOC기반 온라인 콘텐츠 + 오프라인 실습(하이브리드)
교수법	프로젝트 기반 학습(PBL),실습 중심 교육, 사례 기반 토론
인증	수료 시 디지털 배지 발급 (Basic/Advanced/Master) (총장 명의)
평가	퀴즈(이론 40%) + 실습 프로젝트 평가(60%)

Syllabus

주차	주차명(주제)	차시	차시명(학습내용)	평가방법
1	AI 기반 관광마케팅의 중요성 및 사례	1-1	AI시대 관광 트렌드 변화	퀴즈 100%
		1-2	AI 기반 관광마케팅의 중요성 및 사례
		1-3	퀴즈
2	AI 기반 마케팅 컨셉 수립	2-1	전통적 마케팅과 AI 기반 마케팅의 차이	퀴즈 100%
		2-2	AI를 활용한 마케팅 단계별 전략 수립
		2-3	AI를 활용한 마케팅 컨셉 설정과 미디어 선정
		2-4	퀴즈
3	AI 기반 마케팅 콘텐츠 기획	3-1	AI를 활용한 마케팅 캠페인 및 스토리보드 구성	퀴즈 100%
		3-2	AI를 활용한 마케팅 브레인스토밍과 정보 수집 실습
		3-3	AI와 광고 콘텐츠 기획
		3-4	AI를 활용한 광고 콘텐츠 제작 실습
		3-5	퀴즈

Course Operators

학력
인하공업전문대학 호텔경영학과 교수
경희대학교(관광학박사)/호텔경영학과
한국관광학회 사무국장, 이사
서울관광재단 자문위원
호텔업 등급결정 평가 전문위원
그랜드 힐튼 호텔 객실팀장
e-mail : bmh@inhatc.ac.kr
학력
인하공업전문대학 디지털마케팅공학과 교수
중앙대학교(경영학박사)/경영학과
한양대학교(공학박사수료) / HCI
직업능력개발원 NCS학습모듈 집필위원
특성화전문대학육성사업 중간평가위원
e-mail : yoonph@inhatc.ac.kr
학력
인하공업전문대학 디지털마케팅공학과 교수
동국대학교 경영학과(경영학 박사)
서비스마케팅학회 이사
e-mail : kjy76@inhatc.ac.kr
학력
경기대 관광전문대학원 관광사업경영 박사
한국스마트관관협회 협회장
강진군문화관광재단 대표이사
한국관광연구원 부원장
예원예술대학교 문화예술관광대학원 객원교수
경기대학교 겸임교수
e-mail : qkek6482@hanmail.net
학력
동국대학교 일반대학원 경영학과 박사
동국대학교 경영학과 겸임교수
인터비즈 온라인 신사업, 디지털 마케팅 및 제휴 총괄 팀장(부장)
인하대학교 경영대학원 (MBA) 겸임교수
한국콘텐츠진흥원, 경기콘텐츠진흥원, 한국디자인진흥원 등 평가 및 심사위원
e-mail : delaware95@naver.com