Hospitality Marketing

Chapter 1 General Rule

Article 1 (Purpose)

The purpose of these Terms and Conditions shall be that the customer (hereinafter referred to as "Member") using all member information services (hereinafter referred to as "Service") provided by the K-MOOC (hereinafter referred to as the "Site") operated by the National Institute for Lifelong Education (hereinafter referred to as NILE) and the 'Site' specify the terms and procedures and other necessary matters regarding the use of the 'Services'.

Article 2 (Effect and Change of Terms)

1. This Agreement will be effective when the Member clicks the "Agree" button in response to the question "Do you agree with the Terms?"

2. The 'Site' may change these Terms and Conditions, and the modified Terms will be announced to 'Member's for 7 days prior to the effective date and will be effective on the applicable date'

3. If 'Member' does not agree to the modified terms, 'Member' may stop using the 'Service' and withdraw. If 'Member' continues to use the 'Services' after the terms have been changed, the 'Member' shall be deemed to have agreed to the terms of this Agreement.

Article 3 (Regulations other than the Terms and Conditions)

When any matters not specified in these Terms and Conditions are specified in relevant laws and regulations, they shall be governed by the relevant laws and regulations.

Chapter 2 Membership sign-up and Service Usage

Article 4 (Usage Contract)

Use of the 'Service' is permitted only if the 'homepage' is permitted and the 'Member' agrees to the Terms and Conditions.

Article 5 (Application for Use)

1. In order to use this service, you must record your information on the form prescribed by 'this site'.

2. The user information shown on the subscription form is considered actual data. Users who do not enter real information will not be legally protected.

Article 6 (Approval of Use Application)

1. The 'Site' approves the use of 'Service's when 'Member' makes a complete application by writing all matters correctly. However, the following cases are an exception.

① If the application is made using someone else's name

② If you have filed a false application for the membership application form

③ If you applied for the purpose of hindering social well-being, order or morals

④ If you interfere with another person's use of the site services or take actions such ass tealing the information

⑤ If you do the acts prohibited by laws and regulations and the terms from using the site

⑥ If you do not have enough membership requirements set by the site

2. The information that the member enters is shown below. In addition to the information below, the 'Site' may require the 'Member' to enter additional information.

- Required items: Email, real name, ID, password, country, gender, year of birth

- Optional items: Place of residence, the highest level of education, purpose of enrollment

Article 7 (Change of Contract Items and Information Retention/Use Period)

1. The 'Member', if changes are made to the information entered when applying for 'Service', must correct it online.

2. From the moment you register as a 'member', the 'site' can hold and use the information of 'member'.

3. From the moment the 'Member' leaves the site, the information of the 'Member' will not be available on the site. However, in order to protect personal information, the 'Site' may retain the information of the 'Member' for 20 days from the moment when membership is withdrawn.

Article 8 (Collection of Personal Information by Cookies)

1. The 'Site' sends cookies to the user's personal computer to provide specialized services for each user.

2. In order for the user to be able to use it conveniently with one login, he or she must accept cookies.

3. Cookies are used to identify the characteristics of users who visit the 'site'.

4. Users can selectively accept cookies by adjusting options in the web browser. If you refuse to accept cookies, you will not be able to use the services that require log-in.

Chapter 3 Cancellation of Contract

Article 9 (Cancellation of Contract)

1. 'Member' may initiate complaints about the processing of member information through online.

2. When a 'member' wishes to terminate the service use contract, he or she may request the termination of the contract by e-mail with his or her name, ID, date of birth, or you must apply for withdrawal in 'membership withdrawal' menu of member information correction.

Article 10 (Disqualification)

In the event of the following reasons, the 'Site' may cancel the use contract without any prior notice or terminate the service use by determining a period.

1. If you missed the 'Basic Information' in Article 6 (2)

2. If you register with false contents when you apply for membership

3. If you have stolen someone's ID and password

4. If you infringe the intellectual property rights of the site, other members or third parties

5. If you do the act of harming social well-being and order, public morals

6. In the event of an act that damages or causes disadvantage to others' honor

Chapter 4 Responsibility

Article 11 (The Obligations of the 'Site')

1. In order to facilitate the use of the sites affiliated with the 'Site', the 'Site' may share the information of the 'Member' with the affiliated sites, and for the purpose of sharing, the 'Site' can send cookies to the computer of 'Member'.

2. The 'Site' does not disclose or distribute the personal information of 'Member' which is known by 'Service' provision to a third party without the consent of the user. However, the following exceptions apply.

① If there are special regulations in laws such as Act on Financial Real Name Transaction and Confidentiality, Use and Protection of Credit Information, Basic Law of Telecommunications, Telecommunications Business Act, Local Tax Act, Consumer Protection Act, Bank of Korea Act and Criminal Procedure Act

② When necessary for statistical writing / academic research or market research, if it is provided in an unidentifiable form for a specific individual

③ The 'Site' may use all or part of the information of 'Member' as statistical data related to the business'

④ The 'Site' strives to ensure that the 'Service' operates consistently and reliably. If the 'Service' is interrupted for any unavoidable reason, we will do our best to repair and recover it without delay. However, in case of natural disasters, emergencies, periodic system inspections and the necessity of 'NILE', we may stop or suspend the service temporarily.

Article 12 (Consent on the Use of 'Member' Information)

1. NILE operates various websites in addition to this site. NILE collects member's information for the purpose of providing services of the main site and various subsites operated by NILE, and can use the collected information of members.

2. The 'Site' may be affiliated with various education related associations and business operators for the quality of their services and may share their membership information. In such case, the 'Site' shall disclose the partnership, purpose, and contents to the Terms in this Article and shall be provided to the Affiliates after the consent of 'Member' is obtained.'

3. The consent of the 'Member' under the provisions of this Article shall be effected by clicking the button for subscribing to the information service provided in the Terms and Conditions and the entry screen of member enrollment information.

Article 13 (Obligations of Member)

1. 'Member's are responsible for the management of their ID and password.

2. 'Member' shall not assign, give, loan his or her ID to another person or allow others to use it.

3. If your ID is used improperly, the 'Member' must notify it to NILE.

4. "Member" can not use the data registered in the post to conduct sales activities.

5. 'Member' must receive a notice mail from the "Site".

Article 14 (Member Posts)

1. Posts include all writings made by members on the various boards of the 'Site'.

2. Any loss or problem arising out of the information posted by members and Q&A is solely the responsibility of the member, and the 'site' is not responsible for it unless it is the intention of the 'site'.

3. In the event of any claims, lawsuits, or any other disputes against the 'site' arising out of any third party due to the member' s posting, the member shall bear the cost of the settlement and process the dispute for the site, In the event that the 'Site' compensates the third party or damages occur to the 'Site', the member shall compensate the 'Site'.

4. The 'Site' shall delete member's post without prior notice in the event that the post of the 'Member' fall under any of the following: However, the 'site' does not have any obligation to inspect or censor the post.

① If you defame a third party by slander

② In case of contents that hinder public order or good morals

③ In case of infringement of copyright of the 'Site' or copyright of third party etc.

④ When the posting period stipulated in the 'Site is exceed

⑤ In case of a commercial post, a money-making advertisement, a good luck letter, etc.

⑥ In case of not meeting the purpose of site opening

⑦ When other applicable laws and regulations are violated

5. The 'Site' can process, sell, publish, etc. using the posts registered by 'Member's.'

Chapter 5 Information Provision

Article 15 (Information Provision)

The 'Site' may transmit the necessary information or advertisement to 'Member' by e-mail or letter mail. If 'Member' dose not want this, the 'Member' can refuse the information from the subscription application menu and the member information modification menu. However, we may send a notice mail of the 'Site' of Article 13 (5) to the member who has refused to receive the information.

Chapter 6 Exemption from Responsibility and Indemnification

Article 16 (Responsibility)

1. The 'Site' shall not be liable for any damages incurred to the 'Member' in connection with the use of the 'Service' unless there is intent or gross negligence of the 'Site'.

2. The 'Site' does not endorse or warrant the appropriateness, accuracy, timeliness, credibility of information, products, services, software, graphics, voice and video related to the use of the 'Service'.

Article 17 (Exemption from Responsibility)

'NILE' will not be held responsible for any problems occurred to 'Member if disruption of service is due to natural disasters or unavoidable circumstances.

Article 18 (Competent Court)

The court shall be the court having jurisdiction over the location of the "NILE" or the court under the civil procedure law of the Republic of Korea.

The laws of the Republic of Korea shall apply to the interpretation and application of these Terms and the settlement of any dispute relating to these Terms and Conditions.

Hospitality Marketing End(Audience) Certificate
Hospitality Marketing
- Field Social (Business Administration & Economics)
  
  Operating Institute Operating Institute WOOSONG UNIVERSITY Go to the operating agency Opens new window
  
  Week Week 15 Week
  
  Course Registration Period Course Registration Period 24.08.31 ~ 24.12.10
  
  Phone Number Phone Number 042-630-9396
  
  Course Satisfaction 0.0
- Difficulty Difficulty intermediate
  
  Certificate Certificate Unissued
  
  Learning recognition time Learning recognition time 15Hour 00Minute (10Hour 46Minute)
  
  Course Duration Course Duration 24.09.09 ~ 24.12.20
  
  Subtitle language 한국어 Subtitle language
  
  Course language 한국어(ko)
Registration of courses of interest

List of participating institutions

Course Introduction

가. 국문

• Hospitality Industry 고객과의 장기적인 관계형성에 있어 CRM의 개념과 원칙을 이해하고 적용할 수 있습니다

• Hospitality Industry 고객의 행동을 이해할 수 있다.

• Hospitality Industry에서 경쟁력을 유지하기 위한 전략으로서 CRM의 중요성 분석할 수 있다.

• Hospitality Industry에서 고객에게 가치를 창출하고 제공하기 위한 CRM 전략을 계획하고 실행할 수 있다.

나. 영문

• Understand and apply the concepts and principles of CRM in developing long-term relationships with customers of the hospitality industry

• Understand the behaviour of the customers of the hospitality industry

• Analyse the significance of CRM as a strategy to remain competitive in the hospitality industry

Week	Topic	Weekly Lecture Objective	time	Content	Operation
Week	Topic	Weekly Lecture Objective	time	Content	Teaching method	Evaluation method	Learning materials
1	Chapter 1 Overview of customer relationship management (CRM) concept	- Explain definitions and identify main components, functions, and major trends of customer relationship management - Analyze the relationship between relationship marketing concept and how each major marketing concept related to the concept of CRM	1.1.	Definitions, components, main functions, and major trend of customer relationship management	Video (20 mins)	Post-class review	PPT slides
1			1.2.	Relationship marketing Major marketing concepts and their relationship with CRM concept	Video (20 mins)	Post-class review	PPT slides
2	Chapter 1 Overview of customer relationship management (CRM) concept (cont’d)	- Explain different types and forms of CRM - Apply the concept of CRM in establishing a customer-centric organization - Identify misunderstanding and analyze needs for and advantages of CRM	2.1.	Types and forms of CRM	Video (15 mins)	Post-class review	PPT slides
			2.2.	CRM as an approach for being a customer-centric organization	Video (15 mins)	Post-class review
			2.3	Misunderstanding, Needs for and advantages of CRM	Video (15 mins)	Post-class review
3	Chapter 2 Understanding customers in hospitality industry	- Explain the customer behavior in hospitality industry - Explain characteristics of each type of customers in hospitality industry	3.1	Behavior of customers in hospitality business,	Video (25 mins)	Post-class review	PPT slides
3	Chapter 2 Understanding customers in hospitality industry		3.2	Classification of customers in hospitality industry	Video (25 mins)	Post-class review	PPT slides
4	Chapter 2 Understanding customers in hospitality industry (cont’d)	- Analyze how each determinant can have an influence on customer behavior - Explain the customer purchasing decision-making process	4.1	Determinants influencing customer behavior	Video (25 mins)	Post-class review	zPPT slides
4			4.2	Customer purchasing decision-making process	Video (25 mins)	Post-class review	zPPT slides
5	Chapter 3 Understanding relationships	- Explain definition of relationship and how relationship can change overtime - Explain levels of relationship and how to build relationship at each level - Apply IDIC model in customer relationship building	5.1	Definitions of relationship and changes of relationship	Video (20 mins)	Post-class review	PPT slides
			5.2	Levels of relationship and relationship building	Video (20 mins)	Post-class review
			5.3	IDIC Model for relationship building	Video (20 mins)	Post-class review
6	Chapter 3 Understanding relationships (cont’d)	- Explain how to create high quality relationship with customers - Analyze why the hospitality businesses wan to have good relationship with customers and vice versa	6.1	Relationship quality	Video (20 mins)	Post-class review	PPT slides
			6.2	Why the hospitality businesses want relationship with customers and vice versa.	Video (20 mins)	Post-class review
			6.3	The satisfaction-profit chain	Video (15 mins)	Post-class review
7	Chapter 4 Creating value for customers	- Explain definition of value - Explain how companies can compete to create value for customers - Apply suitable value proposition approach and customization in customer relationship management	7.1	Definition of value	Video (20 mins)	Quiz I	PPT slides
			7.2	How companies compete to create value for customers	Video (15 mins)	Quiz I
			7.3	Value proposition and customization	Video (15 mins)	Quiz I
8	Midterm examination	Midterm examination	8.1	Midterm examination	KMOOC	Midterm examination
9	Chapter 5 Value creation and proposition through marketing variables	- Explain strategies to create and deliver value from various marketing variables	9.1	Creating and delivering value from products	Video (20 mins)	Post-class review	PPT slides
9			9.2	Creating and delivering value from service	Video (20 mins)	Post-class review	PPT slides
10	Chapter 5 Value creation and proposition through marketing variables (cont’d)	- Explain strategies to create and deliver value from various marketing variables	10.1	Creating and delivering value from process and people	Video (20 mins)	Post-class review	PPT slides
10			10.2	Creating and delivering value from physical evidence, customer communication and channels.	Video (20 mins)	Post-class review	PPT slides
11	Chapter 6 Managing the customer lifecycle: Customer acquisition	- Explain customer life cycle and significance of customer acquisition - Identify different types of new customers	11.1	Customer life cycle and significance of customer acquisition.	Video (20 mins)	Post-class review	PPT slides
			11.2	Who is a new customer?	Video (20 mins)	Post-class review	PPT slides
			11.2	Who is a new customer?	Video (20 mins)	Post-class review
12	Chapter 6 Managing the customer lifecycle: Customer acquisition	- Identify recent innovations in new customer acquisition - Apply different approaches of customer acquisition in hospitality businesses	12.1	Recent innovations in new customer acquisition	Video (15 mins)	Post-class review	PPT slides
12			12.2	Approaches for customer acquisition	Video (20 mins)	Post-class review	PPT slides
13	Chapter 6 Managing the customer lifecycle: Customer acquisition (cont’d)	- Identify and explain key performance indicators for customer acquisition activities -Identify factors which need to be considered when conducting customer acquisition.	13.1	Key performance indicators for customer acquisition activities	Video (15 mins)	Post-class review	PPT slides
13			13.2	Factors to be considered for customer acquisition	Video (20 mins)	Post-class review	PPT slides
14	Chapter 7 Managing the customer lifecycle: Customer development, retention, and termination	- Explain and apply concepts and approaches in customer development and customer retention - Explain and apply concepts and approaches in customer termination	14.1	Customer development	Video (20 mins)	Quiz II	PPT slides
			14.2	Customer retention	Video (20 mins)	Quiz II
			14.3	Customer termination	Video (15 mins)	Quiz II
15	Final examination	Final examination	15.1	Final examination	KMOOC	Final examination

Raweewan Proyrungroj

최희경

- 이수기준 : 퀴즈 20%, 과제 20%, 중간고사 30%, 기말고사 30%
- 이수기준과 별도로 영상은 100% 시청 완료해야 이수가능

Field Social (Business Administration & Economics)

Difficulty Difficulty intermediate

Operating Institute WOOSONG UNIVERSITY Go to the operating agencyOpens new window

Certificate Certificate Unissued

Week Week 15 Week

Learning recognition time Learning recognition time 15Hour 00Minute (10Hour 46Minute)

Course Registration Period Course Registration Period 24.08.31 ~ 24.12.10

Course Duration Course Duration 24.09.09 ~ 24.12.20

Phone Number Phone Number 042-630-9396

Subtitle language 한국어 Subtitle language

Course language 한국어(ko)

Registration of courses of interest

하위메뉴

Hospitality Marketing

List of participating institutions

Course Introduction

Raweewan Proyrungroj

최희경

- 이수기준 : 퀴즈 20%, 과제 20%, 중간고사 30%, 기말고사 30%- 이수기준과 별도로 영상은 100% 시청 완료해야 이수가능

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Same institution course

- 이수기준 : 퀴즈 20%, 과제 20%, 중간고사 30%, 기말고사 30%
- 이수기준과 별도로 영상은 100% 시청 완료해야 이수가능