문화콘텐츠 스토리텔링 분석

Chapter 1 General Rule

Article 1 (Purpose)

The purpose of these Terms and Conditions shall be that the customer (hereinafter referred to as "Member") using all member information services (hereinafter referred to as "Service") provided by the K-MOOC (hereinafter referred to as the "Site") operated by the National Institute for Lifelong Education (hereinafter referred to as NILE) and the 'Site' specify the terms and procedures and other necessary matters regarding the use of the 'Services'.

Article 2 (Effect and Change of Terms)

1. This Agreement will be effective when the Member clicks the "Agree" button in response to the question "Do you agree with the Terms?"

2. The 'Site' may change these Terms and Conditions, and the modified Terms will be announced to 'Member's for 7 days prior to the effective date and will be effective on the applicable date'

3. If 'Member' does not agree to the modified terms, 'Member' may stop using the 'Service' and withdraw. If 'Member' continues to use the 'Services' after the terms have been changed, the 'Member' shall be deemed to have agreed to the terms of this Agreement.

Article 3 (Regulations other than the Terms and Conditions)

When any matters not specified in these Terms and Conditions are specified in relevant laws and regulations, they shall be governed by the relevant laws and regulations.

Chapter 2 Membership sign-up and Service Usage

Article 4 (Usage Contract)

Use of the 'Service' is permitted only if the 'homepage' is permitted and the 'Member' agrees to the Terms and Conditions.

Article 5 (Application for Use)

1. In order to use this service, you must record your information on the form prescribed by 'this site'.

2. The user information shown on the subscription form is considered actual data. Users who do not enter real information will not be legally protected.

Article 6 (Approval of Use Application)

1. The 'Site' approves the use of 'Service's when 'Member' makes a complete application by writing all matters correctly. However, the following cases are an exception.

① If the application is made using someone else's name

② If you have filed a false application for the membership application form

③ If you applied for the purpose of hindering social well-being, order or morals

④ If you interfere with another person's use of the site services or take actions such ass tealing the information

⑤ If you do the acts prohibited by laws and regulations and the terms from using the site

⑥ If you do not have enough membership requirements set by the site

2. The information that the member enters is shown below. In addition to the information below, the 'Site' may require the 'Member' to enter additional information.

- Required items: Email, real name, ID, password, country, gender, year of birth

- Optional items: Place of residence, the highest level of education, purpose of enrollment

Article 7 (Change of Contract Items and Information Retention/Use Period)

1. The 'Member', if changes are made to the information entered when applying for 'Service', must correct it online.

2. From the moment you register as a 'member', the 'site' can hold and use the information of 'member'.

3. From the moment the 'Member' leaves the site, the information of the 'Member' will not be available on the site. However, in order to protect personal information, the 'Site' may retain the information of the 'Member' for 20 days from the moment when membership is withdrawn.

Article 8 (Collection of Personal Information by Cookies)

1. The 'Site' sends cookies to the user's personal computer to provide specialized services for each user.

2. In order for the user to be able to use it conveniently with one login, he or she must accept cookies.

3. Cookies are used to identify the characteristics of users who visit the 'site'.

4. Users can selectively accept cookies by adjusting options in the web browser. If you refuse to accept cookies, you will not be able to use the services that require log-in.

Chapter 3 Cancellation of Contract

Article 9 (Cancellation of Contract)

1. 'Member' may initiate complaints about the processing of member information through online.

2. When a 'member' wishes to terminate the service use contract, he or she may request the termination of the contract by e-mail with his or her name, ID, date of birth, or you must apply for withdrawal in 'membership withdrawal' menu of member information correction.

Article 10 (Disqualification)

In the event of the following reasons, the 'Site' may cancel the use contract without any prior notice or terminate the service use by determining a period.

1. If you missed the 'Basic Information' in Article 6 (2)

2. If you register with false contents when you apply for membership

3. If you have stolen someone's ID and password

4. If you infringe the intellectual property rights of the site, other members or third parties

5. If you do the act of harming social well-being and order, public morals

6. In the event of an act that damages or causes disadvantage to others' honor

Chapter 4 Responsibility

Article 11 (The Obligations of the 'Site')

1. In order to facilitate the use of the sites affiliated with the 'Site', the 'Site' may share the information of the 'Member' with the affiliated sites, and for the purpose of sharing, the 'Site' can send cookies to the computer of 'Member'.

2. The 'Site' does not disclose or distribute the personal information of 'Member' which is known by 'Service' provision to a third party without the consent of the user. However, the following exceptions apply.

① If there are special regulations in laws such as Act on Financial Real Name Transaction and Confidentiality, Use and Protection of Credit Information, Basic Law of Telecommunications, Telecommunications Business Act, Local Tax Act, Consumer Protection Act, Bank of Korea Act and Criminal Procedure Act

② When necessary for statistical writing / academic research or market research, if it is provided in an unidentifiable form for a specific individual

③ The 'Site' may use all or part of the information of 'Member' as statistical data related to the business'

④ The 'Site' strives to ensure that the 'Service' operates consistently and reliably. If the 'Service' is interrupted for any unavoidable reason, we will do our best to repair and recover it without delay. However, in case of natural disasters, emergencies, periodic system inspections and the necessity of 'NILE', we may stop or suspend the service temporarily.

Article 12 (Consent on the Use of 'Member' Information)

1. NILE operates various websites in addition to this site. NILE collects member's information for the purpose of providing services of the main site and various subsites operated by NILE, and can use the collected information of members.

2. The 'Site' may be affiliated with various education related associations and business operators for the quality of their services and may share their membership information. In such case, the 'Site' shall disclose the partnership, purpose, and contents to the Terms in this Article and shall be provided to the Affiliates after the consent of 'Member' is obtained.'

3. The consent of the 'Member' under the provisions of this Article shall be effected by clicking the button for subscribing to the information service provided in the Terms and Conditions and the entry screen of member enrollment information.

Article 13 (Obligations of Member)

1. 'Member's are responsible for the management of their ID and password.

2. 'Member' shall not assign, give, loan his or her ID to another person or allow others to use it.

3. If your ID is used improperly, the 'Member' must notify it to NILE.

4. "Member" can not use the data registered in the post to conduct sales activities.

5. 'Member' must receive a notice mail from the "Site".

Article 14 (Member Posts)

1. Posts include all writings made by members on the various boards of the 'Site'.

2. Any loss or problem arising out of the information posted by members and Q&A is solely the responsibility of the member, and the 'site' is not responsible for it unless it is the intention of the 'site'.

3. In the event of any claims, lawsuits, or any other disputes against the 'site' arising out of any third party due to the member' s posting, the member shall bear the cost of the settlement and process the dispute for the site, In the event that the 'Site' compensates the third party or damages occur to the 'Site', the member shall compensate the 'Site'.

4. The 'Site' shall delete member's post without prior notice in the event that the post of the 'Member' fall under any of the following: However, the 'site' does not have any obligation to inspect or censor the post.

① If you defame a third party by slander

② In case of contents that hinder public order or good morals

③ In case of infringement of copyright of the 'Site' or copyright of third party etc.

④ When the posting period stipulated in the 'Site is exceed

⑤ In case of a commercial post, a money-making advertisement, a good luck letter, etc.

⑥ In case of not meeting the purpose of site opening

⑦ When other applicable laws and regulations are violated

5. The 'Site' can process, sell, publish, etc. using the posts registered by 'Member's.'

Chapter 5 Information Provision

Article 15 (Information Provision)

The 'Site' may transmit the necessary information or advertisement to 'Member' by e-mail or letter mail. If 'Member' dose not want this, the 'Member' can refuse the information from the subscription application menu and the member information modification menu. However, we may send a notice mail of the 'Site' of Article 13 (5) to the member who has refused to receive the information.

Chapter 6 Exemption from Responsibility and Indemnification

Article 16 (Responsibility)

1. The 'Site' shall not be liable for any damages incurred to the 'Member' in connection with the use of the 'Service' unless there is intent or gross negligence of the 'Site'.

2. The 'Site' does not endorse or warrant the appropriateness, accuracy, timeliness, credibility of information, products, services, software, graphics, voice and video related to the use of the 'Service'.

Article 17 (Exemption from Responsibility)

'NILE' will not be held responsible for any problems occurred to 'Member if disruption of service is due to natural disasters or unavoidable circumstances.

Article 18 (Competent Court)

The court shall be the court having jurisdiction over the location of the "NILE" or the court under the civil procedure law of the Republic of Korea.

The laws of the Republic of Korea shall apply to the interpretation and application of these Terms and the settlement of any dispute relating to these Terms and Conditions.

문화콘텐츠 스토리텔링 분석 End Certificate
문화콘텐츠 스토리텔링 분석
- Field Humanities (Humanities Sciences)
  
  Operating Institute Operating Institute HANYANG UNIVERSITY ERICA Go to the operating agency Opens new window
  
  Week Week 16 Week
  
  Course Registration Period Course Registration Period 24.08.21 ~ 24.10.18
  
  Phone Number Phone Number 031-400-4288
  
  Course Satisfaction 4.1
- Difficulty Difficulty advanced
  
  Certificate Certificate Unissued
  
  Learning recognition time Learning recognition time 13Hour 46Minute (08Hour 59Minute)
  
  Course Duration Course Duration 24.08.21 ~ 24.10.25
  
  Subtitle language 한국어 Others 1ea Subtitle language
  
  Course language 한국어(ko)
Registration of courses of interest

List of participating institutions

Course Introduction

문화콘텐츠 스토리텔링 분석

강좌소개

본 강좌는 문화콘텐츠 생산의 근간이 되는 스토리텔링의 성공적인 개발을 위하여, 선행 콘텐츠를 사례 분석 방법, 기획 과정에서 필수적으로 요구되는 시나리오 분석 방법 등을 구체적인 사례를 중심으로 학습한다. 스토리텔링의 중요성을 모두 강조하지만 어떤 것이 좋은 스토리텔링인지 평가하고 판단할 수 있는 방법을 가지고 있는 사람은 찾아보기 어려운 실정에서 본 강좌를 통해 스토리텔링 기획 및 분석 방법론을 학습하는 것은 유용하고 절실한 일이 될 것이다.

본 강좌의 수업 목표는
첫째, 문화콘텐츠 기획 및 개발은 물론 마케팅 과정에서도 필수적으로 요구되는 스토리텔링에 대한 변별적 인식을 갖는다.
둘째, 문화콘텐츠 시나리오를 읽고 평가할 수 있는 능력을 기른다.
셋째, 선행콘텐츠 사례분석의 필수적 과정인 스토리텔링 분석 방법론 및 벤치마킹 방안을 학습한다.
넷째, 문화콘텐츠 스토리텔링 구현 전략(기본 구현 전략 및 전환, 시퀼, 프랜차이즈 필름 등 포함)에 대한 충분한 이해와 활용 방안을 탐구한다.

수강대상

문화콘텐츠 기획, 창작 마케팅 전문가를 꿈꾸는 학생들과 다른 분야에서 스토리텔링에 관심이 있는 학생들이 수강 대상이다. 문화콘텐츠에 대한 전반적인 이해와 서사론에 대한 사전 학습이 있는 학생이면 가장 좋다. 문화콘텐츠 스토리텔링의 기초가 되는 강의로서 대학교 2학년 이상이면 누구나 수강이 가능하다.

이수기준 60점 이상 시 이수증 발급

이수기준 안내
퀴즈	[중간]보고서	[기말]보고서	합계
30	30	40	100

강의 일정

강의일정 안내
주차	주차명	강의내용	퀴즈
1	스토리텔링의 정체	1-1 스토리텔링의 중요성 1-2 스토리와 스토리텔링 사이	O
2	스토리텔링의 범주	2-1 문화콘텐츠를 만나다 2-2 깊이 들여다보다	O
3	체계와 구조 그리고 리터러시	3-1 체계와 구조의 의미와 기능 3-2 이미지의 구성요소와 리터러시 3-3 계열체와 통합체를 활용한 리터러시	O
4	영상의 특성과 구성 요소	4-1 영상의 개념과 특성 4-2 영상의 의미작용 4-3 영상의 재현과 리터러시	O
5	원천소스와 컨셉 개발 그리고 주제	5-1 원천소스의 정체와 활용 5-2 주제의 중요성과 역할 5-3 원천콘텐츠로서의 신화	O
6	시간 구성 및 분석 방법	6-1 시간 구성의 요소 6-2 시간 구조 분석	O
7	캐릭터의 구성과 구조화 전략	7-1 캐릭터의 정체와 구현 전략 7-2 Cast design과 스토리 7-3 캐릭터 구조의 사례	O
중간	[중간]보고서	[중간] 보고서 제출
8	배경의 종류 및 구성 방안	8-1 배경과 성격화된 공간의 의미 8-2 성격화된 공간의 사례 분석 8-3 <바람계곡의 나우시카>성격화된 공간의 사례 분석	O
9	시점 및 화법의 차별화 방안	9-1 시점의 정체와 분류 9-2 <오!수정>의 시점 활용 사례 9-3 <러브레터>의 시점 활용 사례	O
10	스토리텔링 플롯 유형 및 활용 사례	10-1 <겨울연가>스토리텔링 전략 분석 사례 10-2 플룻의 유형	O
11	스토리텔링 모티브 유형 및 활용 사례	11-1 <겨울연가>스토리텔링 전략 분석 사례 11-2 <강도하 웹툰> 스토리텔링 전략 분석 사례 11-3 <이웃집 토토로>스토리텔링 전략 분석 사례	O
12	스토리텔링 전환 방법 및 사례 분석	12-1 전환의 정체와 구조 12-2 <지금, 만나러갑니다>의 사례 분석	O
13	스토리텔링 확장 전략: Franchise film	13-1 프랜차이즈 필름의 중요성 13-2 <토이스토리>시리즈 사례 분석 13-3 <토이스토리>시리즈 전환 전략과 한계	O
14	트랜스미디어 스토리텔링의 정체와 방법	14-1 트랜스미디어 스토리텔링의 정체 14-2 트렌스미디어 스토리텔링의 사례	O
기말	[기말] 보고서	[기말] 보고서 제출

교수소개

박기수 교수님
박기수 교수
[ 학력 ]
한양대학교 인문대학 국어국문학 학사
한양대학교 일반대학원 국어국문학 석사
한양대학교 일반대학원 국어국문학 박사(애니메이션 서사의 특성 연구)

[ 경력 ]
2021-2023 한양대학교 국제문화대학 학장
2005-현재 한양대학교 문화콘텐츠학과 교수
2017-2021현재 한양대학교 창의융합교육원 원장, IC-PBL센터장
2013-현재 문화콘텐츠전략연구소 소장
2011 University of California, Irvine Visiting Scholar
2010 KBS 미디어 비평 자문위원

[ 주요저서 ]
《애니메이션 서사구조와 전략》 논형, 2004 : 2004 문화관광부우수학술도서 선정
《문화콘텐츠학의 탄생》 다미디어, 2005(공저)
《겨울연가, 콘텐츠와 콘텍스트 사이》 2005, 다미디어.(공저)
《한류와 21세기 문화 비전》 2006, 청동거울(공저)
《One Source Multi Use & Storytelling》 랜덤 하우스, 2006(공저)
《アニメは越境する》岩波書店, 2010(공저)
《문화콘텐츠 스토리텔링 구조와 전략》 논형, 2015. 등 총21권

박기수 교수님
	박기수 교수 [ 학력 ] 한양대학교 인문대학 국어국문학 학사 한양대학교 일반대학원 국어국문학 석사 한양대학교 일반대학원 국어국문학 박사(애니메이션 서사의 특성 연구) [ 경력 ] 2021-2023 한양대학교 국제문화대학 학장 2005-현재 한양대학교 문화콘텐츠학과 교수 2017-2021현재 한양대학교 창의융합교육원 원장, IC-PBL센터장 2013-현재 문화콘텐츠전략연구소 소장 2011 University of California, Irvine Visiting Scholar 2010 KBS 미디어 비평 자문위원 [ 주요저서 ] 《애니메이션 서사구조와 전략》 논형, 2004 : 2004 문화관광부우수학술도서 선정 《문화콘텐츠학의 탄생》 다미디어, 2005(공저) 《겨울연가, 콘텐츠와 콘텍스트 사이》 2005, 다미디어.(공저) 《한류와 21세기 문화 비전》 2006, 청동거울(공저) 《One Source Multi Use & Storytelling》 랜덤 하우스, 2006(공저) 《アニメは越境する》岩波書店, 2010(공저) 《문화콘텐츠 스토리텔링 구조와 전략》 논형, 2015. 등 총21권