K-MOOC

주차

주차명

(주제)

주차별 학습 목표

차시

차시명

강좌운영방법

학습내용

수업방법

평가방법

학습자료

1

Introduction to the course

Introduction to the course

1-1.

Explain entrepreneurship

Video (1h)

과제

PDF files

1-2.

Explain myths on entrepreneurship and three types of start-upfirms

1-3.

Discuss entrepreneurial firms and the entrepreneurialprocess

2

Opportunities and Generating Ideas

Opportunities and Generating Ideas

2-1.

The difference between opportunities and ideas

Video (1h)

과제

PDF files

2-2.

How to identify opportunities

2-3.

Techniques for generating ideas

3

Feasibility Analysis

Feasibility Analysis

3-1.

Explain what a feasibility analysis is

Video (1h)

과제,퀴즈

PDF files

3-2.

Describe an industry feasibility analysis, and organizationalfeasibility analysis

3-3.

Describe financial feasibility analysis template and the use of itto entrepreneurs

4

Developing an Effective Business Model

Developing an Effective Business Model

4-1.

Describe business models and discuss their importance

Video (1h)

과제,퀴즈

PDF files

4-2.

Describe the standard and disruptive business models

4-3.

Explain the how to develop a business model

5

Industry and Competitor Analysis

Industry and Competitor Analysis

5-1.

Explain the purpose of an industry analysis

Video (1h)

과제,퀴즈

PDF files

5-2.

Discuss the five competitive forces that determine industryprofitability

5-3.

Discuss the five primary industry types and the opportunities theyoffer

6

Writing a Business Plan

Writing a Business Plan

6-1.

Explain the purpose of a business plan and who readsthem

Video (1h)

과제,퀴즈

PDF files

6-2.

Discuss how to write an effective business plan

6-3.

Explain how to effectively present a business plan to potentialinvestors

7

Preparing the proper Ethical and Legal Foundation

Preparing the proper Ethical and Legal Foundation

7-1.

Discuss how to establish a strong ethical culture inentrepreneurial ventures

Video (1h)

과제,퀴즈

PDF files

7-2.

Describe how to take action in new firms to effectively deal withlegal issues

7-3.

Describe the different forms of organization available to newfirms

8

Mid-Term Exam

9

Building a New-Venture Team

Building a New-Venture Team

9-1.

Explain the concept of liability of newness

Video (1h)

과제

PDF files

9-2.

Describe the primary elements of new-venture teams

9-3.

Discuss the role of professional advisers in new-ventureteams

10

Getting Financing or Funding

Getting Financing or Funding

10-1.

Describe the importance of financing for entrepreneurialsuccess

Video (1h)

과제,퀴즈

PDF files

10-2.

Describe the three sources of personal financing available toentrepreneurs

10-3.

Explain the important sources of equity funding that are availableto the entrepreneurial firm

11

Unique Marketing Issues

Unique Marketing Issues

11-1.

Explain how to segment the market for establishing a unique marketposition

Video (1h)

과제,퀴즈

PDF files

11-2.

Explain why brand is important to an entrepreneurial firm’smarketing efforts

11-3.

Explain the marketing mix activities used by entrepreneurialfirms

12

Preparing and Evaluating the Challenges of Growth

Preparing and Evaluating the Challenges of Growth

12-1.

Explain how firms can properly prepare for growth

Video (1h)

과제,퀴즈

PDF files

12-2.

Explain how to manage the stages of growth

12-3.

Describe the challenges of firm growth

13

Strategies for Firm Growth

Strategies for Firm Growth

13-1.

Discuss the internal growth strategy for entrepreneurialfirms

Video (1h)

과제

PDF files

13-2.

Discuss international expansion as a growth strategy

13-3.

Discuss different types of external growth strategies

14

Franchising

Franchising

14-1.

Explain franchising abd how it works

Video (1h)

과제,퀴즈

PDF files

14-2.

Explain steps entrepreneurs to establish a franchisesystem

14-3.

Explain the various legal aspects associated with thefranchising

15

Final Exam