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Special Interest Tourism Marketing 동영상

Special Interest Tourism Marketing




Orientation

Course Description


  • This course provides students with a customer-oriented approach to marketing in special interest tourism (SIT).
  • The development of this course was initiated based on the MOOC collaboration between the two Thailand universities (Mae Fau Luang University and Dusit Thani College) and Jeju National University to accommodate a learning need of students who look for open educational resources in the area of SIT.
  • This course is taught in English and provides English and Korean subtitles for convenience and better understanding.
    Students can use either Korean or English in class discussion and inquiries.
  • 관광산업에서 요구되어지는 고객 관점의 마케팅과 관련된 전반적인 개념과 전략들을 알기 쉽게 전달하며 이러한 이론적인 내용들을 성공적으로 적용한 special interest tourism (특별관심관광)의 사례를
    소개합니다.

Course Contents Order

강의계획서
no. Week Title Project
1

Introduction to Marketing

1. Marketing Defined 학습자료, 퀴즈
2. The Evolution of Marketing Concepts
2

Characteristics of Services

1. Marketing Hospitality and Travel Services 학습자료, 퀴즈
2. Unique characteristics of SIT
3

Marketing System and Customer Behaivor I

1. Systematic approach to hospitality and travel marketing 학습자료, 퀴즈
2. Influential Factors on Traveler Behaviors
4 Customer Behavior II 1. Examples of influential factors on SIT travelers’ behaviors 학습자료, 퀴즈, 과제
2. Theoretical approaches to decision making processes
5 Customer Behavior III & Marketing Opportunities I 1. Application of theories to SIT 학습자료, 퀴즈
2. Analyzing Marketing Opportunities
6 Marketing Opportunities II & Makreting Research I 1. Case studies on successful situation analyses in SIT 학습자료, 퀴즈
2. Marketing research
7 Marketing research II 1. Qualitative research tools 학습자료, 퀴즈, 토론, 과제
2. Quantitative resarch tools
8 Marketing Research III & Market Segmentation 1. Successful example of marketing research in SIT: A mixed methods approach 학습자료, 퀴즈
2. Market segmentation
9 Positioning and Brand I 1. Target market and positioning: Successful examples of positioning in SIT 학습자료, 퀴즈, 토론, 과제
2. Brand elements & Image: Examples of successful image development in SIT
10 Brand II & Marketing Mix I (Product / Partnerships) 1. Brand Personality: Examples of successful brand personality development in SIT 학습자료, 퀴즈, 토론
2. Product and partnerships
11 Marketing Mix II (product / people) 1. Product life cycle: Breaking free from PLC 학습자료, 퀴즈
2. Services and quality: Service quality measurement in SIT
12 Marketing Mix III (communication mix) 1. The communication mix: Examples of communication mix in SIT 학습자료, 퀴즈
2. Advertising message strategies: Successful advertising messages in SIT
13 Marketing Mix IV (Price & / Dsitribution Channel) 1. Price – revenue management: Practice of revenue management in SIT 학습자료, 토론, 토론
2. Channels of Distribution
14 Marketin Mix V (Digital marketing / Surmary) 1. Digital Marketing in SIT 학습자료, 퀴즈
2. Summary of marketing mixes
15 SIT Marketing Management 1. Supply and demand issues in SIT 학습자료, 퀴즈
2. Attractiveness and competitiveness in SIT

Team introduction

Instructor Introduction

Dr. OunJoung Park, 박운정 교수

  • Affiliation:  Associate Professor, Tourism Management, Jeju National University
    소속: 제주대학교 경상대학 관광경영학과 부교수
  • Education: PhD, Department of Hospitality and Tourism Management, Purdue University
    최종학위: 호텔경영박사, 미국 퍼듀대학
  • Teaching Area: Tourism Marketing, Consumer Behavior in Tourism , Strategic Branding in Tourism
    주요 강의 분야: 관광마케팅, 관광자 행동, 관광브랜딩

TA jacob Barr

  • barr.jakub@gmail.com 

[Now]

  • 2018~Present - Jeju National University (Areas of research including: special interest tourism course development, sustainable tourism label research, sentiment analysis and data science in tourism)
    현 제주대학교 관광경영학과 특별 연구원

[Career]

  • 2016~2018 Jeju National University (Tourism English course instructor)
  • 2014~2018 Korean Government Doctoral Scholar (Digital tourism management)
    2014~2018 한국 정부 박사 과정 장학생 (디지털 관광경영)

Evaluation / Completion Criteria

이수/평가정보
과제명 퀴즈 토론 과제 중간고사 기말고사
반영비율 10% 10% 20% 30% 30%
※ 총 60% 이상 점수 획득 시, 이수증을 발급받을 수 있습니다.
  • Quiz (10%), discussion (10%), assignment (20%)
    퀴즈(10%), 토론(10%), 과제(20%)
  • Midterm exam (30%), final exam (30%)
    중간고사(30%), 기말고사(30%)

관련 강좌

  1. major

    Social Sciences
    (Business Administration & Economics)
  2. 강좌를 개발하고 운영하는 기관입니다. 컨소시엄으로 운영 시, 대표기관의 명칭이 나타납니다

    univ_name

    JEJUk
  3. 강좌의 구성 주차 수를 의미합니다. (강좌를 충실히 학습하기 위해 필요한 주당 학습시간을 의미합니다.)

    Course Week
    (Estimated Effort)

    15week
    (주당 01시간 30분)
  4. 본 강좌 이수자에게 인정되는 학습시간으로 해당 강좌의 동영상, 과제, 시험, 퀴즈, 토론 등의 시간을 포함합니다. (강의 내용과 관련된 동영상 재생 시간의 총 합계입니다.)

    Accredited learning time
    (Video Duration)

    15시간 00분
    (07시간 00분)
  5. 수강신청이 가능한 기간으로 해당 기간 내에만 수강신청이 가능합니다.

    Course Registration Period

    2019.02.12 ~ 2019.05.26
  6. 강좌가 운영되고 교수지원이 이루어지는 기간입니다. 이수증은 강좌운영기간이 종료된 이후에 발급받을 수 있습니다.

    Classes Period

    2019.03.01 ~ 2019.06.17
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